Donor Growth Digital Media Planner

Moore; Lanham (MD); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Healthcare benefits

Paid holidays

Generous paid time off

Job summary

Moore Media and Digital is seeking a Digital Media Planner to manage and grow cross-channel paid digital campaigns for nonprofit clients. You will plan, develop, and optimize programmatic display, native, paid social and paid search with a focus on donor acquisition and revenue generation.

The role requires hands-on execution, collaboration with account teams, and ongoing testing to improve results. You’ll also maintain budgets, monitor performance, and stay current with new technologies to

Qualifications

• 3+ years of experience developing and managing digital media campaigns, including leading other team members.
• Bachelor’s degree or equivalent.
• Broad understanding of the digital marketing landscape with the ability to recommend tactics for acquisition and revenue growth through programmatic media, paid search and paid social.
• Experience generating new leads, customers and revenue.
• Ability to manage multiple complex projects with initiative and follow-through.
• Strong written and verbal communication and attention to detail.

Responsibilities

• Plan, place, and manage digital campaigns across channels, including research, strategy, execution, analysis, and optimization.
• Use a test-and-refine approach to continually improve plans.
• Collaborate with client teams (account managers, project managers, digital strategists, creative staff) to develop effective solutions.
• Prepare and maintain media budgets and projections for internal teams and clients.
• Maintain high quality control through accurate, timely delivery of multi-channel campaigns.
• Analyze campaign data daily/weekly to boost performance and alert teams to shortfalls.
• Negotiate media buys and maintain relationships with vendors.
• Stay current on new technologies to identify value-driven ideas for clients.
• Be willing to learn and grow professionally; may involve after-hours Rapid Response work.

Skills

Digital media planning

Team leadership

Budget management

Campaign optimization

Data analysis

Education

Bachelor’s degree or equivalent

Bachelor’s degree in marketing or communications

Tools

Campaign Manager

The Trade Desk

Google Ads

Microsoft Ads

Facebook

Google Analytics

Job description

Moore Media and Digital is seeking a Digital Media Planner to manage and grow cross-channel paid digital campaigns for nonprofit clients. You will plan, develop, and optimize programmatic display, native, paid social and paid search with a focus on donor acquisition and revenue generation.

The role requires hands-on execution, collaboration with account teams, and ongoing testing to improve results. You’ll also maintain budgets, monitor performance, and stay current with new technologies to