Senior Digital Media Planner: Donor Growth & Cross-Channel

Moore; Lanham (MD); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive healthcare

Paid holidays

Generous paid time off

Job summary

Moore is seeking a Senior Digital Media Planner in Lanham, MD to oversee cross-channel paid digital media and donor acquisition for nonprofit clients. You will manage programmatic CTV, display, native, paid social, and paid search, partnering with strategists, clients and agency teams to deliver strategic, measurable results.

You will lead and mentor the Media Planning team while driving efficient processes, staying ahead of technologies, and presenting results to clients with clear, actionable

Qualifications

• 8+ years of experience developing and managing digital media campaigns, including senior-level experience.
• Broad knowledge of programmatic media, search and paid social with revenue growth focus.
• Proactive leader who aligns work across Moore Digital teams and clients.

Responsibilities

• Develop strategic plans and projections for existing and incoming nonprofit clients.
• Present results to clients and plan for future campaigns.
• Coordinate with programmatic, search and social buyers to execute campaigns.
• Plan digital campaigns: research, strategy, analysis and optimizations.
• Collaborate with account managers, project managers, strategists and creative staff.
• Prepare and maintain media budgets and projections.
• Deliver multichannel plans and reports on time.
• Analyze campaign data daily/weekly to improve performance and alert teams.
• Stay current on new technologies to identify value-driving ideas.
• Provide leadership and mentorship to junior staff.
• Lead and socialize new processes across teams and participate in RFPs.

Skills

Digital media planning

Leadership

Nonprofit experience

Strategic planning

Client communication

Project management

Education

Bachelor’s degree or equivalent

Marketing or communications degree preferred

Tools

Google Analytics

Google AdWords

Bing Ads

Facebook

Programmatic display platforms

CMS knowledge

Job description

Moore is seeking a Senior Digital Media Planner in Lanham, MD to oversee cross-channel paid digital media and donor acquisition for nonprofit clients. You will manage programmatic CTV, display, native, paid social, and paid search, partnering with strategists, clients and agency teams to deliver strategic, measurable results.

You will lead and mentor the Media Planning team while driving efficient processes, staying ahead of technologies, and presenting results to clients with clear, actionable