Donor Engagement Copywriter: Impact-Driven Campaigns

Rhode Island Blood Center; City of Rye (NY); On-site; USD 85,000 - 95,000; Full time

Job summary

New York Blood Center (NYBC) is seeking a skilled Copywriter to develop donor-focused content across marketing channels, ensuring a consistent voice and persuasive messaging. You will collaborate with Donor Outreach, Marketing Strategy, Creative Services, and digital teams to translate objectives into compelling copy that motivates action.

The role covers email, SMS, print, social media, and video scripts, with a focus on brand standards and timely communications for donor recruitment and

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field.
• 2–4 years of professional copywriting experience in marketing, advertising, communications, or a related field.
• Experience developing content across multiple marketing channels, including email and text marketing, digital, and print.
• Experience collaborating with creative teams along with email and text outreach teams.
• Experience managing multiple projects simultaneously.

Responsibilities

• Write, edit, and proofread copy for a variety of marketing channels including email, SMS, advertising, social media, websites, direct mail, print collateral, signage, video scripts, and other materials.
• Develop messaging that is clear, compelling, and aligned with brand standards and donor engagement objectives.
• Partner with designers, marketers, and stakeholders to develop integrated marketing campaigns from concept through execution.
• Write compelling, audience-focused email copy that informs, engages, and inspires action.
• Develop high-performing subject lines, preview text, headlines, and calls to action.
• Produce timely content for planned campaigns and urgent operational communications, including critical blood inventory appeals.
• Review and edit marketing content for accuracy, clarity, consistency, and policy compliance.
• Contribute to evolving messaging standards and brand voice.
• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Skills

Copywriting

Marketing communications

Editing

Content development

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or related field

Job description

New York Blood Center (NYBC) is seeking a skilled Copywriter to develop donor-focused content across marketing channels, ensuring a consistent voice and persuasive messaging. You will collaborate with Donor Outreach, Marketing Strategy, Creative Services, and digital teams to translate objectives into compelling copy that motivates action.

The role covers email, SMS, print, social media, and video scripts, with a focus on brand standards and timely communications for donor recruitment and