Senior Copywriter Donor Engagement Campaigns

New York Blood Center; New York (NY); On-site; USD 85,000 - 95,000; Full time

Job summary

New York Blood Center (NYBC) is seeking a skilled Copywriter to develop donor-focused content across email, SMS, social media, websites, and print. You will translate organizational priorities into engaging messages, collaborating with Donor Outreach, Marketing Strategy, and Creative Services to drive recruitment and retention.

The role emphasizes creating persuasive donor communications, high-impact subject lines, and timely campaigns, including inventory appeals.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or related field.
• 2–4 years of professional copywriting experience in marketing, advertising, or related field.
• Experience across multiple channels (email, text, digital, print).
• Experience collaborating with creative and outreach teams and managing multiple projects.
• Equivalent combination of education and experience accepted.

Responsibilities

• Develop compelling, donor-focused copy across channels to support recruitment, retention, and brand awareness.
• Write, edit, and proofread copy for email, SMS, advertising, social, websites, direct mail, print, signage, and video scripts.
• Develop messaging aligned with brand standards and donor engagement objectives while maintaining voice consistency.
• Partner with designers and stakeholders to develop integrated campaigns from concept to execution.
• Write subject lines, preview text, headlines, and calls to action.
• Produce timely content for planned campaigns and urgent communications, including inventory appeals.
• Review content for accuracy, clarity, and policy compliance.
• Contribute to evolving messaging standards and brand voice.
• Manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Skills

Copywriting

Editing

Email marketing

Content writing

Brand voice

Project management

Education

Bachelor's degree in Marketing/Communications/Journalism/English/Public Relations

Job description

New York Blood Center (NYBC) is seeking a skilled Copywriter to develop donor-focused content across email, SMS, social media, websites, and print. You will translate organizational priorities into engaging messages, collaborating with Donor Outreach, Marketing Strategy, and Creative Services to drive recruitment and retention.

The role emphasizes creating persuasive donor communications, high-impact subject lines, and timely campaigns, including inventory appeals.