Division Marketing Director — Growth & Strategy

PulteGroup; Orlando (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

PulteGroup seeks a Marketing Director to lead division marketing strategy, planning, and budget management. You will oversee a marketing team, collaborate with Division leadership, and steer paid, owned and earned media across multiple channels to achieve business objectives.

You will produce KPI reports for executives, manage annual budgets, and guide communications for new communities and PR efforts in a dynamic homebuilding environment.

Qualifications

• Bachelor’s degree required in Marketing or Communications or equivalent.

Responsibilities

• Lead all marketing planning, efforts and execution for the Division.
• Oversee and manage Marketing Team direct report(s).
• Collaborate with Division/Area leadership to address business issues and opportunities.
• Develop strategic point of view on marketing issues and influence leadership.
• Manage paid, owned and earned media messaging across multiple channels.
• Produce KPI reports for Division, Area and Home Office leadership.
• Develop and approve annual marketing and media budgets to deliver the plan.
• Monitor budget performance and adjust investments as needed.
• Establish lead goals by brand and community to achieve net sign-ups.
• Create marketing communications plans including community priorities and message strategy.
• Lead new community execution to hit target openings.
• Coordinate with internal design teams and corporate communications for PR needs.
• Identify competitors and stay abreast of local marketing activity.

Skills

Marketing leadership

Strategic planning

Budget management

Team management

Communication

Market research

PR & media planning

Education

Bachelor’s Degree in Marketing or Communications

Job description

PulteGroup seeks a Marketing Director to lead division marketing strategy, planning, and budget management. You will oversee a marketing team, collaborate with Division leadership, and steer paid, owned and earned media across multiple channels to achieve business objectives.

You will produce KPI reports for executives, manage annual budgets, and guide communications for new communities and PR efforts in a dynamic homebuilding environment.