Regional Marketing Director: Growth, Budgets & Leads

Mi Homes; Bloomfield Hills (MI); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

401(k) and profit sharing

Employee home purchase plan

Job summary

M/I Homes seeks a Region Marketing Director to drive strategic marketing direction and performance across multiple divisions. You will focus on increasing walk-in traffic, inbound calls, and new lead growth, aligning budgets with division goals, and coaching field teams on best practices.

Lead cross-functional collaboration, diagnose performance gaps, and ensure consistent community-level standards. Travel across divisions is required to execute regional initiatives and optimize results.

Qualifications

• Five or more years of progressive marketing experience with multi-market responsibilities.
• Two or more years of experience leading marketing teams or cross-functional initiatives.
• Experience with marketing budget development and spend allocation, lead generation, and traffic performance analysis.

Responsibilities

• Maintains accountability for each division's walk-in traffic, inbound phone calls, and new lead growth across the region.
• Establishes consistent community-level marketing plans and monitors execution across divisions.
• Develops each division's annual marketing budget and coordinates approval with division leadership.
• Reviews and approves marketing spend allocations, including digital advertising with cross-functional partners.
• Diagnoses traffic trends and directs corrective actions, including spend shifts and pricing adjustments.
• Serves as regional authority on marketing recommendations supported by data and performance analysis.
• Transfers best practices between divisions for events, campaigns, and store presentation.
• Reports performance against walk-in, phone, and lead goals regularly.
• Coaches and trains division and field marketing teams on processes and standards.

Skills

Marketing strategy

Budget management

Lead generation

Traffic performance metrics

Data-driven decision making

Leadership & coaching

Cross-functional collaboration

Presentation skills

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Office

Marketing analytics tools

Job description

M/I Homes seeks a Region Marketing Director to drive strategic marketing direction and performance across multiple divisions. You will focus on increasing walk-in traffic, inbound calls, and new lead growth, aligning budgets with division goals, and coaching field teams on best practices.

Lead cross-functional collaboration, diagnose performance gaps, and ensure consistent community-level standards. Travel across divisions is required to execute regional initiatives and optimize results.