Senior Marketing Coordinator: Local Campaigns & Analytics

PulteGroup; Westborough (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

PulteGroup, a Fortune 250 homebuilder, is seeking a Senior Marketing Coordinator to support the Director of Marketing and fulfill local community marketing needs. The role emphasizes managing community web pages, creating assets, and coordinating email and social media campaigns.

Ideal candidates will have a marketing or communications background, a minimum of 3 years in marketing support, strong Excel skills, and the ability to work under tight deadlines.

Qualifications

• Minimum Bachelor’s Degree in Marketing or Communications or equivalent.
• Minimum 3-years prior experience in a Marketing support role.
• Proficiency in Microsoft Excel, including the ability to organize & analyze data.
• Working understanding of Adobe Creative Suite preferred but not required.
• Strong written and verbal communication skills.
• Ability to effectively prioritize, work well in high stress situations and under tight deadlines.
• Ability to work in a team or independently when required.

Responsibilities

• Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).
• Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.
• Create and distribute email marketing strategy per community and division including Realtor communication.
• Manage and support Division social media marketing including, content planning, posting and monitoring performance across social platforms
• Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's)
• Create and order community brochures and collateral.
• Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.
• Proficient in Marketing Dashboard & CRM, pull division weekly and monthly reporting for Supervisor (if applicable).
• Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
• Track and process invoices relating to marketing plan execution.
• Coordinate, execute and assist with special community events and neighborhood openings.
• Maintaining relationships with 3rd party vendors for various marketing needs.
• Update and monitor MLS listings in conjunction with local broker solution (if applicable).
• Assist with competitive research and market analysis including, pulling, organizing, and analyzing data to support pricing, positioning and feasibility work.
• Participation in monthly field calls and annual marketing summit.
• Confidently presents and interacts with supervisor and peers.
• Serves as a resource for peer to peer training and Home Office pilot opportunities (if applicable).

Skills

Communication skills

Prioritize under pressure

Team or independent work

Education

Bachelor's degree in Marketing or Communications

Tools

Excel

Adobe Creative Suite

Job description

PulteGroup, a Fortune 250 homebuilder, is seeking a Senior Marketing Coordinator to support the Director of Marketing and fulfill local community marketing needs. The role emphasizes managing community web pages, creating assets, and coordinating email and social media campaigns.

Ideal candidates will have a marketing or communications background, a minimum of 3 years in marketing support, strong Excel skills, and the ability to work under tight deadlines.