Hospitality Sales & Operations Manager (Hybrid)

Tasting Room Expo; Ukiah (CA); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

First day Medical/Dental/Vision

Life & Disability

401k with company match

Paid vacation

Sick leave

Company holidays

Health Care/Dependent Care FSA

Job summary

Bonterra Organic Estates (McNab Ranch) seeks an inaugural Hospitality Sales & Operations Manager to drive revenue through events, manage bookings, and build relationships with planners and corporate clients. Based in Northern California with hybrid duties, you will lead event sales, oversee operations, coordinate vendor networks, and ensure guest experiences align with Bonterra's standards.

Candidates should have 5+ years in hospitality or events, a bachelor's degree, and flexibility to work

Qualifications

• Bachelor’s in hospitality management, business admin, marketing, comms, event management, tourism, or related field & minimum 5 yrs experience in hospitality, venue sales, event management, or related fields.
• Proven success achieving revenue and sales goals.
• Experience selling weddings, corporate events, hospitality experiences or event venues.
• Experience planning / executing events up to 100 guests.
• Ability to work evenings / weekends as required by event schedules.
• Valid Driver’s License and ability to be insured; willingness to spend significant time traveling in-market.

Responsibilities

• Drive event sales for weddings, corporate retreats, executive meetings and private events.
• Build/maintain robust pipeline of prospective clients / partners.
• Lead venue tours, client consultations; negotiate contracts.
• Coordinate event execution with internal and external teams; manage vendor relationships.
• Champion exceptional guest experiences and ensure delivery of Bonterra brand standards.

Skills

Sales

Event management

Hospitality

Travel

Communication

Education

Bachelor's degree in hospitality / related field

Tools

CRM

MS Office

Job description

Hospitality Sales & Operations Manager (Hybrid)

Part of Chile-based Viña Concha y Toro, the leading wine producer in Latin America and one of the world's largest wine companies, Viña Concha y Toro USA (VCT-USA) is a premier U.S. wine marketer and the nation's leading importer of South American wines. A Certified B Corporation, Bonterra Organic Estates—our Hopland, California-based winery—strives to lead the industry in sustainability through our commitments to regenerative farming, renewable energy, and circular packaging.

As our inaugural Hospitality Sales & Operations Manager, you will drive revenue growth through the development, promotion and execution of events at our internal McNab Ranch and other Bonterra-hosted locations. Serve as the commercial lead for hospitality business, with primary accountability including, but not limited to event ticket sales, venue bookings, private events, weddings, corporate retreats and consumer experiences. Actively prospect for new business, build relationships with event planners / corporate clients, represent McNab Ranch at industry events/expos and manage event sales pipeline from lead generation through event completion.

Working closely with cross-functional internal teams, you ensure every event delivers exceptional guest experience while achieving revenue and profitability objectives. Role combines hospitality operations, event management, project management, guest experience leadership, and strategic relationship management.

Location - Ideal candidate for this hybrid role is based in San Francisco North Bay region (Mendocino, Sonoma, Marin, Napa counties) and available to attend meetings and internal/external events at our McNab Homeplace venue in southern Ukiah, and corporate office in Hopland, CA as needed.

Event Sales & Revenue Growth

• Drive sales for weddings, corporate retreats, executive meetings, private dinners, special events
• Build/maintain robust pipeline of prospective clients / partners
• Lead venue tours, client consultations
• Negotiate contracts; secure bookings
• Achieve annual revenue/booking targets
• Drive attendance/revenue for Bonterra-branded consumer events
• Maintain CRM

Business Development

• Develop/maintain relationships with wedding planners, event producers, destination management cos., corporate meeting planners
• Position McNab Ranch as preferred No CA venue
• Represent Bonterra and McNab at industry events, conferences, wedding expos
• Build awareness among event professionals throughout Bay Area
• Identify opportunities with cos. seeking off-site meetings, executive retreats

Event Operations & Execution

• Serve as internal owner and primary point of contact of booked events across all Bonterra event pillars—weddings, consumer, trade, and internal—from initial intake and/or contract phases through execution
• Partner with the external planning lead (if applicable) to ensure flawless delivery
• Serve as the primary event coordinator for Bonterra-led consumer events including heavy involvement with vendor management and logistics. Personally assist with set up/tear down prior to, and during event, as needed
• Liaise with commercial team/internal stakeholders to manage requirements / execution of trade visits, employee events. Communicate timelines/details to internal hospitality and facilities teams, vendors, as needed
• Champion exceptional guest experiences that reflect Bonterra's brand standards
• Assist in developing preferred vendor network for weddings, corporate events
• Manage vendor setups and onboarding including billing, COIs

Requirements

• Bachelor’s in hospitality management, business admin, marketing, comms, event management, tourism, or related field & minimum 5 yrs experience in hospitality, venue sales, event management, destination marketing or related fields, or equivalent combo education/experience
• Demonstrated success achieving revenue and sales goals
• Experience selling weddings, corporate events, hospitality experiences or event venues
• Experience planning / executing events of up to 100 guests
• Ability to work evenings / weekends as required by event schedules
• Valid Driver’s License and ability to be insured; willingness to spend significant time traveling in-market
• Overnight travel, approximately 10-15%; weekend and evening work as required
• Requires completion of RBS training and CPR/AED & First Aid certification upon hire
• Requires successful completion: criminal background, DMV check, drug screen.
• AA/EOE/M/F/D/V You will be required to submit verification of citizenship or legal right to work in the US at the time of an employment offer

https://www.bonterra.com/privacy-policy https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmeldung.pdf

Physical Requirements

Physical Requirements - Ability to lift/carry up to 20 lbs. on frequent basis & up to 50 lbs. on occasional basis; ability to push/pull up to 50 lbs. on frequent basis & up to 100 lbs. on occasional basis; requires ability to frequently sit & reach outward; requires constant computer work & constant hand/finger dexterity. Requires ability to stand, walk, reach upward, climb, squat, kneel, bend on occasional basis. Requires general footwear and may occasionally require PPE. Additional physical requirements required related to domestic/international travel via air / ground transportation. Able to work in all weather: hot/cold weather temperatures, mud, dust, soft soil, uneven terrain.

Benefits

• First day Medical/Dental/Vision
• Life & Disability
• 401k w/ company match
• paid vacation
• sick leave
• company holidays
• Health Care/Dependent Care FSA

Compensation

Compensation - Targeted annual base salary $105,000 - $120,000 plus transportation-related benefits. Eligible for a quarterly incentive program tied to the successful sale and completion of qualifying hospitality and event business.