District Manager - Full-Time

Coulter Services; Oakland (CA); On-site; USD 85,000 - 140,000; Full time

Job summary

Coulter Services is seeking a District Manager to market and sell a portfolio of fine wines and champagnes to on-premise and off-premise accounts primarily in the SF Bay Area and Northern California.

The role emphasizes developing strategies, building relationships with accounts and distributors, and leading tastings and promotions, with travel and overnight stays as needed.

Qualifications

• Bachelor's degree preferred with 3-5 years sales experience in wine, spirits, or related industry.
• Deep knowledge of wine regions, varietals, and food pairing techniques.
• Strong negotiation, relationship-building, and communication skills.

Responsibilities

• Develop and execute marketing strategies to enhance brand presence and achieve sales objectives.
• Build and maintain strong relationships with key accounts, distributors, and sales teams through regular visits, training, and support.
• Identify and expand new business opportunities by opening new accounts and promoting existing products.
• Conduct product tastings, seminars, and promotional activities to motivate sales staff and customers.
• Manage distributor relationships, ensuring targeted programs and objectives are achieved.
• Organize supplier visits, prepare agendas, and provide feedback on activities.
• Prepare sales reports, market analysis, and activity updates using company software.
• Plan and prioritize daily activities, manage schedules, and analyze territory potential.

Skills

Negotiation

Relationship-building

Communication

Sales

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Role Overview

The District Manager is responsible for marketing and selling a portfolio of fine wines and champagnes to both on-premise and off-premise accounts primarily in the SF Bay Area and Northern California.

Key Responsibilities

• Develop and execute marketing strategies to enhance brand presence and achieve sales objectives.
• Build and maintain strong relationships with key accounts, distributors, and sales teams through regular visits, training, and support.
• Identify and expand new business opportunities by opening new accounts and promoting existing products.
• Conduct product tastings, seminars, and promotional activities to motivate sales staff and customers.
• Manage distributor relationships, ensuring targeted programs and objectives are achieved.
• Organize supplier visits, prepare agendas, and provide feedback on activities.
• Prepare sales reports, market analysis, and activity updates using company software.
• Plan and prioritize daily activities, manage schedules, and analyze territory potential.

Qualifications & Skills

• Bachelor's degree preferred with 3-5 years sales experience in wine, spirits, or related industry.
• Deep knowledge of wine regions, varietals, and food pairing techniques.
• Strong negotiation, relationship-building, and communication skills.
• Proficiency in Microsoft Office applications.
• Valid driver's license, reliable vehicle, and ability to lift 45+ lb cases.
• Flexible availability for weekends, peak season hours, and occasional overnight stays.

The role demands a goal-oriented, adaptable individual capable of working independently and fostering positive relationships within the trade and distribution network.