Associate Director, Segmentation

Verizon Communications; Basking Ridge (NJ); Hybrid; USD 126,000 - 219,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Tuition assistance

Paid parental leave

PTO up to 15 days

Job summary

Verizon seeks a Segmentation Lead to own lifestage segmentation and new segments strategy for the Verizon Consumer Group portfolio. You’ll define how we win in the market, shape perception, and scale revenue by moving beyond demographics to deep lifestage insights.

You’ll drive acquisition, reduce churn, and maximize lifetime value across the portfolio while leading cross-functional teams in a dynamic, hybrid setup.

Qualifications

• Bachelor’s degree or equivalent work experience required.
• Experience in strategy, consulting, brand management or similar roles.
• Experience analyzing complex data and leveraging analytics to drive actions.
• Ability to research market trends and identify growth opportunities for Verizon.
• Collaborative problem solving and influencing across teams.

Responsibilities

• Develop lifestage segmentation strategy to protect and grow relationships.
• Build execution roadmap to grow revenue with new and existing customers.
• Lead lifecycle of consumer expansion—from opportunity mapping to execution.
• Summarize performance data into clear leadership reports and decks.
• Coordinate with Mobility, Home, Value, Insights and others to meet milestones.

Skills

Lifestage analysis

Data analysis

Market research

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree or equivalent

MBA or advanced degree

Tools

Excel

Tableau

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing…

In a multi‑brand ecosystem spanning 9 Mobility brands and 8 Home brands, a one‑size‑fits‑all Go‑To‑Market approach is no longer enough. Segmentation is the growth engine of our business. It is the strategic lens that transforms vast data into surgical execution, ensuring we deliver the right proposition, through the right channel, at the right moment in a consumer's lifestage.

As the Segmentation Lead, you will own the lifestage segmentation and new segments strategy for the Verizon Consumer Group (VCG) portfolio. You won't just analyze segments—you will define how we win in the market, shape consumer perception, and scale sustainable revenue for years to come. By moving beyond traditional demographics into deep lifestage dynamics, you directly drive customer acquisition, lower churn, and maximize lifetime value (LTV) across our entire portfolio.

If you bring an entrepreneurial mindset, thrive in dynamic, fast‑changing environments, love turning consumer insights into actions, and excel at leading cross‑functional teams, this role is for you.

• Lifestage segmentation: Develop lifestage segmentation strategy to protect and grow customer relationships
• Execution roadmap: Build VCG capabilities & execution roadmap to grow revenue with new and existing customers (e.g., product expansion, journey management, base & prospect understanding)
• New Segment Acquisition: Lead the complete lifecycle of consumer expansion—from opportunity mapping and sizing to cross‑functional execution
• Data Analysis & Executive Reporting: Synthesize complex performance data and market insights into clear, actionable reporting, draft presentation decks, and provide analysis for leadership review
• Cross‑Functional Leadership: Coordinate directly with counterparts across business units and functions (e.g., Mobility, Home, Value, Insights) to manage day‑to‑day project milestones

Where you'll be working...

This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.

What we’re looking for…

You are a self‑starter and an innovative thinker. You are action‑oriented and have a proven track record for turning insight into impact. You thrive in ambiguity and bring grit, optimism, and a solution‑oriented mindset.

You'll need to have:

Bachelor’s degree or equivalent work experience

Six or more years of relevant experience in strategy, consulting, brand management, or similar

Experience analyzing complex data sets and leveraging advanced analytics to drive actions and outcomes

Experience researching market/industry trends, and the ability to find opportunities for Verizon’s growth based on this research

A collaborative approach to problem‑solving and the ability to bring others along as you develop your data analyses and supporting arguments

Experience working in a large, dynamic, complex organization, where developing strong interpersonal relationships and leading through influence are keys to success

Ability to travel as needed for business‑critical meetings

Even better if you have one or more of the following:

• Bachelor’s degree in Business, Operations, Analytics, and/or related field
• MBA or other advanced degree
• Experience with customer segmentation in industries such as insurance, credit cards, etc.
• Experience in business case development and financial modeling
• Experience in data analytics & data visualization (Excel, Tableau)
• High proficiency with Google G Suite

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon.

From health and wellness benefit options including:

• medical
• dental
• vision
• short and long term disability
• basic life insurance
• supplemental life insurance
• AD&D insurance
• identity theft protection
• pet insurance
• group home & auto insurance
• matched 401(k) savings plan
• up to 8 company paid holidays per year
• up to 6 personal days per year
• paid parental leave
• adoption assistance
• tuition assistance
• other incentives
• premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• up to 15 days of vacation per year, which grows with additional service
• benefits vary for part‑timers depending on individual circumstances

Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.

Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.

For part‑timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job‑related skills and experience. This is an incentive based position with the potential to earn more. For part‑time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full‑time schedule is: $125,500.00 - $219,000.00.

Marketing is an exciting and dynamic field that offers endless opportunities for creativity, innovation, and professional growth. As a marketer, you will have the chance to develop and implement strategies that connect products and services with the people who need them most.

You will learn how to analyze consumer behavior, create compelling campaigns, and measure the success of your efforts. Whether you're interested in branding, advertising, digital marketing, or public relations, a career in marketing can take you in many different directions, and it offers the potential for a high‑energy, fast‑paced, and ever‑changing work environment.