Global Oncology Marketing Director Orphan Launch

GSK; Upper Providence (Delaware County); On-site; USD 180,000 - 240,000; Full time

Job summary

GSK is seeking a Global Marketing Director, Oncology to lead the launch strategy for a new oncology asset in orphan indications, working with US, EU5, Japan and China affiliates. This is a highly cross-functional, autonomous role focused on delivering an exceptional global campaign and launch readiness.

You will translate brand strategy into executable materials, manage KEEs, and partner with Medical, Market Access, Regulatory and Insights to optimize asset performance across markets.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 5+ years of marketing experience with at least one global launch.
• Ability to operate autonomously in a cross-functional team with senior stakeholders.

Responsibilities

• Lead and evolve global brand and launch plans into actionable marketing programs.
• Co-lead development of global campaign materials and ensure MLR compliance.
• Manage external expert engagements and advisory boards for strategy testing.
• Collaborate with affiliates US, EU5, Japan, China on launch execution.
• Track KPIs, readiness milestones, and budget/resource planning.

Skills

Global brand strategy

Launch planning

Cross-functional leadership

Stakeholder management

KEE engagement

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

GSK is seeking a Global Marketing Director, Oncology to lead the launch strategy for a new oncology asset in orphan indications, working with US, EU5, Japan and China affiliates. This is a highly cross-functional, autonomous role focused on delivering an exceptional global campaign and launch readiness.

You will translate brand strategy into executable materials, manage KEEs, and partner with Medical, Market Access, Regulatory and Insights to optimize asset performance across markets.