Director, US Launch & Product Marketing

Pramand-LL; Bedford (MA); On-site; USD 170,000 - 250,000; Full time

Job summary

Rejoni, Inc. leads the U.S. launch of Juveena Hydrogel System, orchestrating commercial strategy into execution, field enablement, and customer engagement within the MIGS community.

This role drives upstream product development, partnering with R&D to refine Juveena and future hydrogel products while ensuring compliant, evidence-based communications. The ideal candidate brings 7+ years in medical-device commercialization, experience with launches, and a strong understanding of KOL engagement.

Qualifications

• Seven or more years of progressive commercial experience in medical-device industry with downstream product marketing, product management, or commercialization.
• Bachelor's degree (Business, Life Sciences, Marketing, Engineering, or related) or equivalent experience.
• MBA or equivalent preferred.
• Demonstrated success supporting or leading a U.S. medical-device product launch, including sales enablement and physician or KOL engagement.
• Familiarity with the minimally invasive gynecology (MIGS) community, or adjacent women’s health, OB/GYN, or surgical specialty experience.
• Comfortable in a fast-paced start-up environment with shifting priorities.
• Prior OR or cadaver lab setting experience.
• Proficient with Microsoft Office Suite, including Outlook, Excel, PowerPoint, and Word.

Responsibilities

• Own and execute the downstream commercial launch plan for Juveena, including tactical campaigns and pull-through programs.
• Build and maintain the field marketing toolkit and own content lifecycle through medical, legal, and regulatory review.
• Lead marketing strategy for priority society meetings and congresses; track launch KPIs.
• Support and deliver sales training content; serve as day-to-day product expert for the field.
• Equip sales with objections handling, competitive positioning, and account-level playbooks.
• Coordinate surgeon onboarding and field visits to support early launch cases and refine tools.
• Manage relationships with surgeon KOLs; plan society and tradeshow presence.
• Partner with R&D and cross-functional teams to translate market insight into product requirements.

Skills

Commercial launches

Sales enablement

KOL engagement

Cross-functional collaboration

Marketing strategy

Education

Bachelor's degree

MBA or equivalent

Tools

Microsoft Office Suite

Job description

Rejoni, Inc. leads the U.S. launch of Juveena Hydrogel System, orchestrating commercial strategy into execution, field enablement, and customer engagement within the MIGS community.

This role drives upstream product development, partnering with R&D to refine Juveena and future hydrogel products while ensuring compliant, evidence-based communications. The ideal candidate brings 7+ years in medical-device commercialization, experience with launches, and a strong understanding of KOL engagement.