Director, Trade Marketing — Retail Strategy Leader

L'Oréal; New York (NY); Sur place; USD 138 000 - 200 000; Plein temps

Résumé du poste

L’Oréal Dermatological Beauty (LDB) in New York is seeking a Director of Trade Marketing to lead the divisional commercial strategy for major brands including CeraVe, La Roche-Posay, and Vichy. You will own promotional guardrails, trade spend efficiency, and go-to-market execution, partnering with GMs and Brand Presidents to translate national plans into retailer-ready programs.

You will guide a high-performing team, drive data-backed decisions, and manage ROI-driven trade investments, while

Qualifications

• Translates brand strategy into commercial programs for retailers.
• Leads with data-driven insights to optimize ROIs.
• Experience in managing senior cross-functional teams.

Responsabilités

• Define commercial strategy for mass brands across key retail channels.
• Translate brand campaigns into retailer-facing programs for CeraVe, La Roche-Posay, Vichy.
• Establish and enforce divisional trade guardrails and ROI parameters.
• Lead negotiations with GMs, Sales leaders, and Marketing heads to align strategies with field realities.
• Translate retailer and financial data into clear executive narratives for leadership.
• Mentor and develop the Trade Marketing team for high performance.
• Monitor P&L and trade spend efficiency to identify profit opportunities.
• Collaborate with Field Sales and Customer Marketing to execute plans.

Connaissances

Strategic translation

Executive presence

Stakeholder management

Data analytics

Leadership

Formation

Bachelor’s degree in Business/Marketing/related field

MBA (preferred)

Outils

Power BI

Tableau

Excel

Description du poste

L’Oréal Dermatological Beauty (LDB) in New York is seeking a Director of Trade Marketing to lead the divisional commercial strategy for major brands including CeraVe, La Roche-Posay, and Vichy. You will own promotional guardrails, trade spend efficiency, and go-to-market execution, partnering with GMs and Brand Presidents to translate national plans into retailer-ready programs.

You will guide a high-performing team, drive data-backed decisions, and manage ROI-driven trade investments, while