Director- Tik Tik Shop Lead (Urban Decay)

L'Oreal USA, Inc; El Segundo (CA); Hybrid; USD 128,000 - 180,000; Full time

Benefits offered by this job

Hybrid work policy

Medical, Dental, Vision, 401K

VIP access to L'Oreal Shop

Monthly mobile allowance

Wellness programs

Job summary

L'Oreal USA, Inc is seeking a Dir, TikTok Shop Lead in El Segundo, CA to steer the Urban Decay brand's TikTok Shop strategy, drive growth, and own the P&L. The role collaborates with eRetail, Supply Chain, and Finance to optimize performance and profitability.

The ideal candidate has 8+ years of experience, a Bachelor's degree, and proven TikTok Shop experience, with strong analytical and financial skills and an in-office presence. Hybrid work policy applies.

Qualifications

• Bachelor's degree required.
• 8+ years of experience.
• Experience with TikTok Shop.
• Strong analytical and financial acumen.
• In-office presence.

Responsibilities

• Lead sales, forecast, and portfolio strategy to drive growth and profitability.
• Own P&L and align with BUs, L&R, S&OP, and Finance.
• Lead commercial strategy for platform campaigns and promotions.
• Lead brand-wide sales forecast and promotional planning (discounts, GWPs).
• Drive account level P&L performance and E&O reduction initiatives.
• Collaborate with supply chain and customer service to ensure operational excellence.

Skills

Analytical thinking

Financial acumen

TikTok Shop experience

Education

Bachelor's Degree

Tools

Microsoft Office

Job description

Job Title: Dir, TikTok Shop Lead

Reports to: Assistant Vice President, eRetail & TikTok Shop

Brand: Urban Decay

Location: El Segundo, CA

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancome, Yves Saint Laurent, and Giorgio Armani.

What You Will Learn:

Leads sales, forecast, portfolio strategy to drive growth & profitability with operational excellence. Owns P&L and operational alignments with BUs, L&R, S&OP and Finance.

• Own commercial strategy for big platform campaigns and promotions
• Lead brand overall sales forecast, promotional planning (discount, GWPs)
• SISO management
• Lead R&O (Risk & Opportunities) - signalizing needs and pivots to close gaps, as well as opportunities to invest further to boost positive flywheel
• Collaboration with supply chain, customer service, L&R
• Drive account level P&L performance
• Partner with L&R on alignment of strategic priorities and execution
• Lead full portfolio strategy
  • Defining right assortment for the platform
  • Architecting Mix to deliver a clear path to profitability (disproportionally grow WOB of Heroes vs. Innovation)
  • Leading Innovation discussions with Brands to ensure launches are successfully introduced & executed in the platform
  • Leading bundle strategy, monthly & seasonal recommendations based on strategic priorities + financial KPIs
  • Co-lead GWP strategy with Affiliate leads - ensuring value equation & portfolio lift
  • Leading E&O strategy to reduce E&O levels by >35% in 1 year

Key KPIs:

• GMV
• REX
• AOV
• Forecast accuracy

What We Are Looking For:

Required Qualifications:

• Bachelor's Degree
• 8+ years of experience
• Experience with TikTok Shop
• Microsoft Office Suite
• Strong Analytical and Financial acumen
• In-office presence

Preferred Qualifications:

• Beauty experience on TikTok Shop preferred

• Strong project management, communication, organization, and analytical skills

As an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oreal products as well as VIP Access to L'Oreal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Salary Range:

$128,000 - $180,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!