Manager - TikTok Shop Affiliate (LDB)

L'Oreal USA, Inc; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Hybrid work policy

Flexible time off

VIP access to internal shop perks

Learning & development opportunities

Mentorship programs

Employee resource groups

Mental health & wellness programs

Job summary

L’Oréal USA, Inc. in New York is seeking a Manager to lead TikTok Shop Affiliate efforts for the LDB division, driving growth through a full-funnel affiliate model with healthcare professional creators and traditional beauty affiliates.

The role requires experience in influencer marketing, contract negotiations, and data-driven creative strategy, with a strong focus on compliance and ROI across creator networks. Hybrid work setup with three in-office days.

Qualifications

• 4+ years of influencer marketing experience, with emphasis on TikTok/TikTok Shop.

Responsibilities

• KPI management: track GMV, AOV, sampling, conversion, and affiliates/HCP counts linked to sales targets.
• Deliver executive insights with regular reports and recommendations.

Skills

Influencer marketing

TikTok Shop

Contract negotiations

Budget oversight

Creator briefing

Data storytelling

Platform analytics

Education

Bachelor's degree in Digital Marketing or related field

Tools

TikTok Business Suite

TikTok Shop Seller Center

Sprinklr

Traackr

Lark

Discord

Editing platforms

Job description

Job Title: Manager - TikTok Shop Affiliate (LDB)

Division: L'Oreal Dermatological Beauty Division (LDB)

Location: New York, NY (10 Hudson Yards)

Reports To: AVP - TikTok Shop (LDB)

WHO WE ARE:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oreal Dermatological Beauty, our mission is to make a positive impact on people's lives by developing and promoting products and services that meet skin health needs, working hand-in-hand with dermatologists, pharmacists, and other healthcare professionals. Our brand portfolio includes La Roche-Posay, CeraVe, Vichy, SkinCeuticals and SkinBetter Science.

At L'Oreal, our Digital team is an opportunity to be at the center of L'Oreal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

WHAT YOU WILL DO:

The Manager, TikTok Shop Affiliate is the strategic champion of our creator engagement ecosystem for LDB. This role is responsible for leading the growth of our Social Commerce presence on TikTok, developing a full-funnel affiliate model that drives both brand love and conversion - with a distinctive focus on cultivating and managing partnerships with healthcare professional (HCP) creators alongside traditional beauty affiliates. The ideal candidate possesses a "Math and Magic" mindset - leveraging deep analytical insight to fuel viral creativity while navigating the added complexity of compliant, claims-safe HCP and affiliate content. You will scale performance through high-impact content, manage an expansive creator and HCP network, and maintain a rigorous pulse on platform trends to drive innovation and engagement. This person must be an active TikTok content creator with affiliate status and working access to TikTok's Affiliate Center.

Performance Tracking and Business Intelligence

• Comprehensive KPI Management: Track and report on channel metrics including GMV, AOV, Sampling, conversion rates, and active affiliate/HCP counts to link creator performance directly to sales targets.
• Full Funnel Data Analysis: Analyze performance via TikTok Business Suite and Seller Center to identify optimization opportunities and deep conversion insights.
• Executive Insights: Deliver weekly, monthly, quarterly & annual reporting with clear, actionable recommendations for senior leadership.
• Creator ROI Monitoring: Manage affiliate incentive budgets and commission boosts with a focus on ROI and ROAS to ensure efficient resource allocation.

Creator Community, HCP & Affiliate Management

• Strategic Pipeline Scaling: Personally identify, vet, and recruit high-impact affiliates and HCP creators beyond agency-sourced talent, based on monthly targets, to expand brand reach.
• High Tier Relationship Management: Build and manage relationships with top-tier creators and dermatologist/HCP partners through direct outreach.
• Community Nurturing and Retention: Foster the creator and HCP community by hosting in-person events, moderating webinars, and managing active communications via platforms like Lark, Discord, and the TikTok Shop Affiliate Center.
• Contract and Terms Negotiation: Lead negotiations for creator and HCP terms, including specific deliverables, usage rights, exclusivity, and timelines, in partnership with Legal to ensure medical/regulatory compliance.
• Compliance and Risk Mitigation: Monitor creator and HCP content daily for compliance, flagging violations of brand or regulatory guidelines and executing demonetization protocols when necessary, in close coordination with Medical/Legal/Regulatory.

Activation and Content Innovation

• Best in Class Modeling: Lead by example by filming first-party TikTok content that models high-quality storytelling and product education for the affiliate network.
• Data Driven Creative Briefing: Develop personalized briefs by gathering product details, legal/regulatory claims, and content direction in consultation with Brand Marketing, Medical, and the Manager, Content.
• Platform Intelligence: Monitor algorithm shifts and trending sounds to translate platform intelligence into actionable creative pivots and updated creator briefs.
• Content Optimization and Testing: Execute A/B tests on content formats and review top-performing content for paid media boosting recommendations.

Campaign Execution and Cross-Functional Collaboration

• Sampling and Logistics Strategy: Develop and manage a sampling strategy and gifting operations, including order placement and shipment tracking, for both affiliates and HCP partners.
• Operational Excellence: Serve as the primary point of contact for TikTok Shop Partners to ensure execution remains aligned with LDB's strategic goals and brand standards.
• Internal Thought Leadership: Act as the subject matter expert on TikTok Shop affiliate and HCP strategy for Marketing, Analytics and Insights, and divisional stakeholders.
• TikTok Shop Campaigns: Oversee the full lifecycle of TikTok Shop affiliate campaigns, ensuring alignment with broader brand campaigns and a unified customer experience.

WHAT WE ARE LOOKING FOR:

Required Qualifications:

• 4+ years of experience in influencer marketing, with a heavy emphasis on TikTok and/or TikTok Shop.
• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• Advanced expertise in contract negotiations and relationship management with high-tier/VIP influencers, HCPs, or talent agencies.
• In-depth experience in creator briefing, influencer community management, and budget oversight, ideally for a dermo skincare, skincare, or medically-adjacent beauty brand.
• Proficiency in TikTok Business Suite, TikTok Shop Seller Center, Sprinklr, Traackr, Lark, Discord, and editing platforms.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Preferred Qualifications:

• Corporate experience within dermocosmetics, skincare, healthcare, or lifestyle sectors.
• Experience recruiting, briefing, or managing healthcare professional (dermatologist, nurse, esthetician) creators.
• Advanced skills in project management, data storytelling, and presentation execution.

WHAT'S IN IT FOR YOU:

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Hybrid Work Policy(3 Days in Office, 2 Days Work from Home)
• Flexible Time Off(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks(VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups(Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement?At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employerand take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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