Director, Strategy and Growth Marketing

Gap Inc.; United States; Remote; USD 80,000 - 140,000; Full time

Job summary

An established industry player is seeking a strategic and analytical Director of Growth Marketing Strategy to join their dynamic marketing team. This pivotal role involves shaping customer acquisition, retention, and lifecycle marketing strategies across all channels. You will collaborate with various teams to develop scalable strategies that deliver measurable business impact. If you have a passion for growth marketing and a proven track record in digital strategy, this is the opportunity for you. Join a company that values innovation and teamwork, and make a significant impact on their marketing efforts.

Qualifications

• 10+ years in growth marketing, preferably in retail or DTC.
• Strong analytical skills and experience with data insights.
• Proven success in scaling marketing across multiple channels.

Responsibilities

• Lead strategic planning for digital marketing initiatives.
• Identify growth opportunities through analytics and insights.
• Manage a high-performing team of strategists and marketers.

Skills

Growth Marketing

Digital Strategy

Performance Marketing

Customer Journey Analysis

Data Storytelling

Team Leadership

Collaboration Skills

Job description

About the Role

We’re seeking a strategic, analytical, and customer-obsessed Director of Growth Marketing Strategy to join our dynamic marketing team. Reporting to the VP of Growth Marketing Strategy, you will shape and execute the roadmap for customer acquisition, retention, and lifecycle marketing across all channels. Collaboration with media, creative, analytics, product, site, and finance teams will be essential to develop scalable strategies that deliver measurable business impact.

What You'll Do

1. Partner with the VP of Growth Marketing Strategy to lead strategic planning and forecasting for digital marketing initiatives across the customer lifecycle.

2. Identify and quantify growth opportunities through analytics, consumer insights, competitive analysis, and market trends.

3. Develop and implement strategic frameworks to guide campaign planning, media mix, budget allocation, and audience segmentation.

4. Build test-and-learn plans across paid media, owned channels, and emerging platforms to drive performance and support long-term brand growth.

5. Collaborate with channel owners (Paid Social, Search, Display, Affiliate, Email, SMS, Site, etc.) and the Central Marketing Shared Services team to align on goals, KPIs, and optimization strategies.

6. Influence seasonal and product-level marketing plans in partnership with Merchandising, Planning, and Digital Product teams.

7. Lead the development of promotional campaigns across email, social, online, and in-store channels to support loyalty programs, key events (e.g., Today Only Deals, Super Cash), clearance, and brand moments.

8. Manage and mentor a high-performing team of strategists and promo marketers, fostering a culture of innovation, collaboration, and growth.

Who You Are

1. 10+ years of experience in growth marketing, digital strategy, or performance marketing—preferably in retail, fashion, or fast-paced DTC environments.

2. Deep understanding of customer journeys, segmentation, and personalization strategies.

3. Proven success in scaling paid media and lifecycle marketing across multiple channels.

4. Strong analytical and data storytelling skills; experience partnering with data and analytics teams to translate insights into action.

5. Experience leading strategic planning cycles and presenting to senior leadership.

6. Exceptional communication and collaboration skills with the ability to influence cross-functional stakeholders.

7. Experienced people leader focused on coaching, development, and team building.

About the Company

Gap Inc. is the largest specialty retailer in the United States and ranks third in total international locations, behind Inditex Group and H&M. As of September 2008, the company employs approximately 135,000 people and operates 3,727 stores worldwide, including 2,406 in the U.S.