Marketing Research, Strategy, and Measurement Lead

devrev; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

An innovative company is seeking a Marketing Research, Measurement, and Strategy Lead to spearhead data-informed marketing decisions. This remote role involves leading research efforts, developing strategic insights, and mentoring a talented marketing team. You'll collaborate across departments to drive growth initiatives, analyze market trends, and establish frameworks for measuring marketing impact. If you have a passion for data-driven strategies and a strong analytical background, this position offers a unique opportunity to influence the future of marketing in a dynamic environment focused on AI-driven innovation.

Qualifications

• 10+ years in marketing analytics and strategy roles.
• Proven success in data-driven marketing initiatives.

Responsibilities

• Lead research to monitor marketplace dynamics and trends.
• Develop data-backed marketing briefs based on insights.
• Mentor and lead a global marketing team.

Skills

Marketing Analytics

Data-Driven Decision Making

Competitive Analysis

Market Research

Communication Skills

Leadership

B2B SaaS Marketing

Education

Bachelor's Degree in Marketing

Master's Degree in Related Fields

Tools

Analytics Tools

Data Visualization Tools

Job description

Position: Marketing Research, Measurement, and Strategy Lead

Location: Remote - United States

DevRev is seeking a Marketing Research, Measurement, and Strategy Lead to drive data-informed marketing decisions and strategic growth initiatives. This leadership role involves leading marketing research efforts, providing strategic insights, and mentoring junior marketers. The role requires collaboration across departments and a strong analytical background.

Responsibilities

1. Competitive Intelligence: Lead research to monitor marketplace dynamics and trends.
2. Campaign Strategy: Develop data-backed marketing briefs based on market and user insights.
3. Impact Measurement: Establish frameworks to evaluate ROI of marketing initiatives.
4. Customer Insight: Analyze buyer and end-user needs to identify growth opportunities and advocate for the user.
5. Persona Development: Create detailed B2B user and buyer personas.
6. Cross-functional Leadership: Share insights across teams, collaborating with sales, product, and engineering.
7. Product Analytics: Use product data to understand behaviors, track KPIs, and influence development.
8. Resource Development: Make decisions regarding vendors and software tools.
9. Team Leadership: Mentor and lead a global marketing team, providing strategic guidance.

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Science, Analytics, or related fields
• 10+ years in marketing analytics and strategy roles
• Excellent communication skills
• Ability to work independently and handle ambiguity
• Proven success in data-driven marketing initiatives
• Experience with B2B SaaS marketing analytics
• Strong skills in competitive analysis and market research
• Leadership experience in cross-functional teams
• Proficiency in analytics tools and data visualization

Preferred Qualifications

• Master's degree in related fields
• Experience in developer tools or enterprise software
• Knowledge of AI/ML in marketing
• Experience in building analytics teams
• International market experience

Culture

DevRev's culture is built on being hungry, humble, honest, and acting with heart. Our mission is to leverage design, data engineering, and AI to empower engineers and build customer-centric companies. Join us in pushing the boundaries of AI-driven SaaS innovation.