Senior Strategist

MRM McCann; Birmingham (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

MRM McCann in the United States seeks a Senior Strategist to lead strategy, development, execution and stewardship of digital products and capabilities. You will make proactive and reactive recommendations for emerging digital initiatives aligned with client requirements and needs.

You will act as a strategic contributor marrying customer experience planning with storytelling, guiding cross‑functional teams and delivering data‑driven, award‑worthy ideas for connected customer experiences.

Qualifications

• 5+ years of related strategy and/or planning experience.
• Bachelor's degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred.
• Strong knowledge of digital strategy and track record of delivering complex strategy assignments.
• Proven track record of leading strategic initiatives and guiding cross-functional teams.
• Deep understanding of digital strategy, audience segmentation, customer journey mapping, and omnichannel engagement.
• Strong presentation and storytelling skills, with experience influencing senior stakeholders.

Responsibilities

• Act as a utility player, bringing existing knowledge to strategy development and learning new things quickly as opportunities come up
• Be an advocate and driver of word‑class customer experience strategies as they relate to digital products
• Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies
• Assume lead or support role (depending on the project) for integration of client's digital efforts and demonstrate full understanding of client's businesses as basis for all future work
• Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration
• Assume ultimate responsibility for products and concepts, both strategic and implementation
• Investigate all new digital opportunities from a broad perspective to determine appropriateness and soundness of idea
• Continually seek innovative and breakthrough ideas, approaches and solutions
• Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and helping advise on implementation
• Providing direction and insight to multi-disciplined teams of designers, user experience developers and account team members, looking for innovative solutions and engaging experiences
• Deliver digital ecosystems supporting with client's business objectives
• Take on a thought leadership role, surfacing new ideas, capabilities and customer needs proactively
• Develop and lead engaging and strategically on point presentations

Skills

Strategic thinking

Storytelling

Presentation

Digital strategy

Cross-functional teamwork

Analytical thinking

Education

Bachelor's degree preferred

Advertising/Marketing/Business/Communications preferred

Job description

Agency:

Omnicom Precision Marketing

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.

We are looking for a Senior Strategist who is a strategic contributor that marries customer experience planning with storytelling. As an insatiably curious knowledge gatherer, you'll lead and drive the strategy, development, execution and stewardship of digital products and capabilities. You will also make both proactive and reactive recommendations for other emerging digital initiatives based on client requirements and needs.

Responsibilities:

• Act as a utility player, bringing existing knowledge to strategy development and learning new things quickly as opportunities come up


• Be an advocate and driver of word‐class customer experience strategies as they relate to digital products


• Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies


• Assume lead or support role (depending on the project) for integration of client's digital efforts and demonstrate full understanding of client's businesses as basis for all future work


• Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration


• Assume ultimate responsibility for products and concepts, both strategic and implementation


• Investigate all new digital opportunities from a broad perspective to determine appropriateness and soundness of idea


• Continually seek innovative and breakthrough ideas, approaches and solutions


• Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and helping advise on implementation


• Providing direction and insight to multi-disciplined teams of designers, user experience developers and account team members, looking for innovative solutions and engaging experiences


• Deliver digital ecosystems supporting with client's business objectives


• Take on a thought leadership role, surfacing new ideas, capabilities and customer needs proactively


• Develop and lead engaging and strategically on point presentations

Education and Experience:

• 5+ years of related strategy and /or planning experience. Consumer experience, content strategy and/or user experience knowledge preferred.


• Bachelor's degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred


• Ideal candidate will have strong knowledge of digital strategy and track record of delivering complex strategy assignments


• Proven track record of leading strategic initiatives and guiding cross-functional teams.


• Deep understanding of digital strategy, audience segmentation, customer journey mapping, and omnichannel engagement.


• Strong presentation and storytelling skills, with experience influencing senior stakeholders.


• Expertise in qualitative and quantitative research methodologies, with the ability to translate insights into strategic opportunities.


• Demonstrated ability to drive innovation, challenge the status quo, and implement emerging digital trends.


• Comfortable working in high-pressure, fast-paced, and ambiguous environments, adapting strategies based on evolving needs.


• Ability to articulate and educate Clients and team members on Digital strategy, trends, challenges


• Ability to analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendation

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.