Director Strategic Program Development - US Based Remote

Lensa; Miami (FL); Remote; USD 120,000 - 180,000; Full time

Job summary

A leading company in residential real estate is seeking a Director of Strategic Program Development. This role involves designing integrated services for franchisees, collaborating with operational leaders, and developing go-to-market strategies. Ideal candidates will have extensive experience in strategy and product development, with strong analytical and collaboration skills.

Qualifications

• Minimum 8+ years in strategy, program/service development, or management consulting.
• Experience in developing and launching new services or lines of business.
• Ability to work effectively in a matrixed organization.

Responsibilities

• Design new integrated services for franchisees focusing on revenue-generating services.
• Develop and execute market analysis, positioning, and competitive strategies.
• Monitor KPIs, gather qualitative feedback during pilot phases, and iterate to improve programs.

Skills

Analytical skills

Collaboration

Strategic thinking

Tools

PowerPoint

Excel

Agile project management tools

Job description

Director Strategic Program Development - US Based Remote

Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

About Anywhere Real Estate

Anywhere Real Estate (NYSE: HOUS) is the largest residential real estate company in the U.S., with brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby’s International Realty. Our Integrated Services business includes title, mortgage, insurance, and transaction coordination offerings.

About The Role

This high-profile Director, New Program Development role will be responsible for developing new primary service offerings for Anywhere’s franchisee brokers and agents. The leader will collaborate with franchisee and operational leaders to develop revenue-generating or cost-offset services such as mortgage, insurance, and transaction coordination. The ideal candidate will have experience in corporate strategy and new product development, including go-to-market planning.

This senior, individual contributor role reports to the SVP, Growth at Anywhere Integrated Services.

Key Responsibilities

1. Program Development: Design new integrated services for franchisees, focusing on revenue-generating services (insurance, mortgage) or cost-saving services (transaction coordination, back-office). Develop sustainable business models leveraging our competitive advantages.
2. Thoughtful Implementation: Partner with operations to ensure viability, piloting and iterating offerings before full rollout.
3. Go-to-Market Strategy: Develop and execute market analysis, positioning, and competitive strategies aligned with business priorities.
4. Collaborative Leadership: Work cross-functionally internally and externally to develop optimal services, collaborating with franchise and operations leaders.
5. Metrics & Feedback: Monitor KPIs, gather qualitative feedback during pilot phases, and iterate to improve programs.

Requirements

• Minimum 8+ years in strategy, program/service development, or management consulting.
• Experience in developing and launching new services or lines of business.
• Ability to work effectively in a matrixed organization with multiple stakeholders.
• Strong analytical skills in competitive dynamics and financial data, with a proven track record of successful product launches.
• Excellent collaboration skills, including working with operations and sales teams.
• Proficiency in PowerPoint, Excel, and agile project management tools.
• No industry experience required; experience in franchising or service businesses is a plus.