Director Strategic Program Development - US Based Remote

Lensa; Birmingham (AL); Remote; USD 100,000 - 150,000; Full time

Job summary

A leading company in real estate is seeking a Director of Strategic Program Development to create new service offerings for franchisee brokers and agents. This role involves collaboration with operational leaders and requires extensive experience in strategy and program development. The ideal candidate will have strong analytical skills and a proven track record of successful product launches.

Qualifications

• 8+ years in strategy, program/service development, or management consulting.
• Experience in developing and launching new services or lines of business.
• Ability to work effectively in a matrix organization with multiple stakeholders.

Responsibilities

• Design new integrated services for franchisees focusing on revenue-generating offerings.
• Develop and execute go-to-market strategies including market analysis.
• Monitor and analyze KPIs to measure program success.

Skills

Analytical skills

Collaboration

Tools

PowerPoint

Excel

Agile project management tools

Job description

Director Strategic Program Development - US Based Remote

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

About Anywhere Real Estate

Anywhere Real Estate (NYSE: HOUS) is the largest residential real estate company in the U.S., with brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby’s Intl Real Estate. Our Integrated Services business includes title, mortgage, insurance, and transaction coordination offerings.

About The Role

This high-profile Director, New Program Development role will be responsible for creating new primary service offerings for Anywhere’s franchisee brokers and agents. The leader will collaborate with franchisee and operational leaders to develop revenue-generating or cost-offset services like mortgage, insurance, and transaction coordination. Experience in corporate strategy and new product/service development, along with go-to-market planning, is essential.

This senior, individual contributor role reports to the SVP, Growth at Anywhere Integrated Services.

Key Responsibilities

• Design new integrated services for franchisees, focusing on revenue-generating (insurance, mortgage) or cost-displacing (transaction coordination, back-office) offerings. Develop sustainable business models leveraging competitive advantages.
• Partner with operations to ensure viability and implement new programs, adopting a test-and-learn approach with pilots and iterations.
• Develop and execute go-to-market strategies, including market analysis, positioning, and competitive strategies aligned with business priorities.
• Collaborate across teams internally and externally to develop optimal services, working with franchise brands and operations to prioritize the roadmap for impact and feasibility.
• Monitor and analyze KPIs to measure program success, establishing rapid qualitative feedback loops throughout pilot stages.

Requirements

• 8+ years in strategy, program/service development, or management consulting.
• Experience in developing and launching new services or lines of business.
• Ability to work effectively in a matrix organization with multiple stakeholders.
• Strong analytical skills in competitive dynamics and financial data, with a track record of successful product launches.
• Excellent collaboration skills, including working with operations and sales teams.
• Proficiency in PowerPoint, Excel, and agile project management tools.
• No specific industry experience required; franchising or service business experience is a plus.

Anywhere Integrated Services operates across 49 states and provides closing services in all 50, with local staff and extensive experience in settlement services. It is a subsidiary of Anywhere Real Estate, a publicly traded company with a global presence in real estate services, supporting nearly 1 million transactions annually.

At Anywhere, we value talent, innovation, and a people-first culture. We are recognized as an employer of choice and are committed to diversity and inclusion. Learn more in our Impact Report.

Our accolades include:

• Great Place to Work
• Forbes World's Best Employers
• Newsweek World's Most Trustworthy Companies
• Ethisphere World's Most Ethical Companies

EEO Statement: EOE including disability/veteran.

Seniority level

• Director

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Real Estate, IT Services and Consulting