Director, Strategic Media & Portfolio Activation

Jobvite, Inc.; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

BioMarin is seeking a Director of Media Strategy and Execution to lead the development and execution of comprehensive media plans that support brand ambitions across BioMarin’s Metabolic Conditions portfolio in the US. You will centralize media expertise, ensure alignment with business objectives, and drive performance through disciplined budgeting and cross-functional collaboration.

You will partner with brand teams, agencies, and analytics to translate data into actionable media decisions,

Qualifications

• Experience in media strategy and planning across multiple channels.
• Strong knowledge of digital media channels and planning principles.
• Understanding of US pharmaceutical marketing dynamics and regulatory considerations.

Responsibilities

• Lead portfolio-level media strategy across the US Metabolic Conditions BU with multiple disease states.
• Partner with media agencies to develop annual and in-cycle media plans aligned with brand objectives.
• Define media objectives for awareness, diagnosis, treatment consideration, patient finding, retention and engagement.
• Drive integrated HCP and patient/caregiver media planning across paid search, paid social, programmatic, video/CTV and other channels.
• Oversee budgeting, allocation scenarios, and vendor negotiations with a focus on efficiency and impact.
• Ensure plans comply with privacy and data usage requirements and reflect portfolio learnings across brands.

Skills

Media strategy

Digital marketing

Omnichannel planning

Budget management

Agency management

Stakeholder communication

Data-driven decisions

Education

Bachelor’s degree

Job description

BioMarin is seeking a Director of Media Strategy and Execution to lead the development and execution of comprehensive media plans that support brand ambitions across BioMarin’s Metabolic Conditions portfolio in the US. You will centralize media expertise, ensure alignment with business objectives, and drive performance through disciplined budgeting and cross-functional collaboration.

You will partner with brand teams, agencies, and analytics to translate data into actionable media decisions,