Director, Rare-Disease Media Strategy & Execution

BioSpace; Kansas; Hybrid; USD 150,000 - 190,000; Full time

Job summary

BioMarin is seeking a Director of Media Strategy and Execution to lead the development and implementation of comprehensive media plans for the Metabolic Conditions portfolio in the US. You will partner with agencies, senior brand teams, and cross-functional groups to ensure media investments are strategic, compliant, and impactful.

The role requires deep experience in media planning, budget management, and data-driven decision making, with a proven ability to influence senior stakeholders and

Qualifications

• Bachelor’s degree or equivalent in a relevant field or experience.
• At least 10 years in media strategy, planning, or related commercial disciplines.
• Direct agency experience including planning, buying, trafficking, optimization, or reporting.

Responsibilities

• Lead portfolio-level media strategy across the US Metabolic Conditions BU and multiple disease states.
• Partner with agencies to develop annual, quarterly, and in-cycle media plans aligned to brand objectives.
• Define media goals for awareness, education, diagnosis, treatment consideration, and engagement across HCP and patient audiences.
• Drive integrated planning across paid search, paid social, programmatic, video/CTV, digital partnerships and emerging channels.
• Manage media budgets, allocations, and scenario planning across brands and vendors.
• Oversee agency partners on strategy, buying, trafficking, optimization, and reporting with accountability for results.
• Collaborate with Procurement, Finance, Commercial Ops, and brand teams to optimize media efficiency and ensure proper invoicing and reconciliations.
• Establish consistent planning principles, rhythms, and performance review processes across the portfolio.

Skills

Media strategy

Media planning

Digital marketing

Omnichannel engagement

Leadership

Budget management

Agency management

Data-driven decisions

Communication

Education

Bachelor’s degree or equivalent

Job description

BioMarin is seeking a Director of Media Strategy and Execution to lead the development and implementation of comprehensive media plans for the Metabolic Conditions portfolio in the US. You will partner with agencies, senior brand teams, and cross-functional groups to ensure media investments are strategic, compliant, and impactful.

The role requires deep experience in media planning, budget management, and data-driven decision making, with a proven ability to influence senior stakeholders and