Director, Media Strategy & Execution – Metabolic Conditions

BioMarin Pharmaceutical Inc.; Northern (KY); On-site; USD 188,000 - 258,000; Full time

Job summary

BioMarin Pharmaceutical Inc. seeks a Director, Media Strategy and Execution to lead the development and execution of paid media plans across HCP, patient, and caregiver audiences, ensuring alignment with brand objectives, investment priorities, and performance outcomes.

The role centralizes media expertise for a complex rare disease portfolio and partners with cross-functional teams to drive discipline and accountability.

Qualifications

• Bachelor's degree or equivalent combination of education and relevant experience.

Responsibilities

• Lead portfolio-level media strategy across the U.S. Metabolic Conditions Business Unit.
• Oversee agency partners for planning, buying, trafficking and optimization.
• Define measurement frameworks, KPIs, dashboards, and learning agendas.
• Collaborate with brand teams and analytics to align media with customer engagement goals.

Skills

Media strategy

Media planning

Digital marketing

Omnichannel

Stakeholder influence

Education

Bachelor's degree

Tools

Campaign reporting tools

Web analytics

Job description

BioMarin Pharmaceutical Inc. seeks a Director, Media Strategy and Execution to lead the development and execution of paid media plans across HCP, patient, and caregiver audiences, ensuring alignment with brand objectives, investment priorities, and performance outcomes.

The role centralizes media expertise for a complex rare disease portfolio and partners with cross-functional teams to drive discipline and accountability.