Director, Strategic Communications & Reputation

Varsity Brands; Memphis (TN); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401k match

Volunteer opportunities

Ownership program

Employee groups

Paid holidays

Discounts on apparel

Job summary

Varsity Brands is seeking a Director of Strategic Communications to lead integrated communications for the Varsity Spirit division and enterprise priorities. You will advise senior leadership, shape strategic messaging, and oversee a team and external partners to protect and grow the brand.

You will collaborate with Corporate Communications, Marketing, Events, Legal, and HR to coordinate plans, manage risk, and drive alignment across stakeholders.

Qualifications

• Ability to translate business priorities into clear, compelling communications for diverse audiences
• Experience advising senior executives and partnering with cross-functional leadership on strategic business communications
• Demonstrated track record leading issues/crisis response in partnership with Legal/HR/Operations

Responsibilities

• Serve as strategic communications advisor to Varsity Spirit executive leadership, guiding priority-setting and stakeholder communications
• Develop and execute integrated communications strategies for growth, events, product launches, and enterprise initiatives
• Lead organizational change initiatives and high-impact programs requiring cross-functional collaboration
• Own divisional communications across earned, owned, shared, and internal channels with enterprise alignment
• Coordinate with Marketing, Events, Legal, HR, and business leaders to implement integrated communications plans and manage risk
• Drive divisional media relations, executive thought leadership, and storytelling with the enterprise PR leader
• Plan and execute communications for major championships and events in partnership with enterprise PR
• Support issues management and crisis communications in collaboration with Legal and Leadership
• Develop executive communications including messaging, town halls, speeches, and external speaking materials
• Establish governance, standards, and toolkits for consistent division-wide communications
• Measure effectiveness and adjust strategies using media, stakeholder, and performance KPIs
• Lead and coach Communications team members to ensure high-quality execution

Skills

Executive communications

Media relations

Issues management

Storytelling

Stakeholder engagement

Leadership

Crisis communications

Project management

Cross-functional collaboration

Vendor management

Education

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field

Job description

Varsity Brands is seeking a Director of Strategic Communications to lead integrated communications for the Varsity Spirit division and enterprise priorities. You will advise senior leadership, shape strategic messaging, and oversee a team and external partners to protect and grow the brand.

You will collaborate with Corporate Communications, Marketing, Events, Legal, and HR to coordinate plans, manage risk, and drive alignment across stakeholders.