Director – Spend & Rewards Engagement

Jobtailor; New York (NY); On-site; USD 180,000 - 320,000; Full time

Job summary

American Express in New York, NY seeks a senior marketing leader to define and own the customer engagement strategy for Small Business clients. The role focuses on driving growth through personalized offers, rewards, and strategic partnerships, while aligning multiple teams to deliver measurable ROI.

You will guide performance marketing, manage investments, and influence senior leaders to adopt data-driven growth plans across a highly matrixed organization.

Qualifications

• Significant experience in marketing, growth strategy, customer engagement, loyalty, product marketing, performance marketing, or related discipline.
• Proven ability to drive measurable customer and business growth through data-driven marketing strategies.
• Strong performance marketing experience, including setting objectives, investments, measuring incremental impact, and optimization.
• Ability to influence senior leaders across complex, matrixed organizations.
• Experience leading cross-functional initiatives with multiple stakeholders and decision-makers.

Responsibilities

• Define the customer engagement strategy for Small Business customers and create a clear roadmap.
• Own performance across personalized offers, rewards, industry marketing, and strategic partnerships.
• Drive customer engagement, incremental spending, revenue, and return on investment.
• Develop scalable personalized-engagement strategies connecting customers with relevant offers, rewards, benefits, and business solutions.
• Build alignment across Marketing, Product, Technology, Analytics, Finance, Servicing, Marketing Operations, Business Development, Investment Management, Legal, Compliance, Membership Rewards, and Amex Offers.
• Secure enterprise decisions, investment, and delivery.
• Set priorities and expectations for a high-performing team.
• Lead, coach, and develop marketers and future leaders.
• Foster a team that produces insights, recommendations, and decisions.

Skills

Customer engagement

Growth marketing

Performance marketing

Cross-functional leadership

Strategic partnerships

Data-driven marketing

Job description

Define the customer engagement strategy for Small Business customers and create a clear roadmap
Own performance across personalized offers, rewards, industry marketing, and strategic partnerships
Drive customer engagement, incremental spending, revenue, and return on investment
Develop scalable personalized-engagement strategies connecting customers with relevant offers, rewards, benefits, and business solutions
Build alignment across Marketing, Product, Technology, Analytics, Finance, Servicing, Marketing Operations, Business Development, Investment Management, Legal, Compliance, Membership Rewards, and Amex Offers
Secure enterprise decisions, investment, and delivery
Set priorities and expectations for a high-performing team
Lead, coach, and develop marketers and future leaders
Foster a team that produces insights, recommendations, and decisions

Requirements

• Significant experience in marketing, growth strategy, customer engagement, loyalty, product marketing, performance marketing, general management, or a related discipline
• Demonstrated success delivering measurable customer and business growth through data-driven marketing strategies
• Strong performance-marketing experience, including setting business objectives, managing investments, measuring incremental impact, and optimizing performance
• Proven ability to influence senior leaders and drive outcomes across complex, highly matrixed organizations
• Demonstrated success building trusted partnerships across business, product, technology, analytics, finance, operations, and risk or control functions
• Experience leading complex, cross-functional initiatives involving multiple stakeholders, dependencies, and decision-makers
• Strong strategic and commercial acumen
• Ability to translate data, research, and customer insights into clear business recommendations and actionable growth plans
• Strong written, verbal, and presentation skills, including the ability to simplify complex topics and influence executive audiences
• Experience defining forward-looking strategies and roadmaps
• Demonstrated experience leading, coaching, and developing teams
• Employment eligibility to work with American Express in the United States is required
• American Express will not pursue visa sponsorship for this position

Core Competencies

Demonstrates expertise in developing customer engagement strategies and driving measurable business growth through data-driven marketing. Proven ability to lead cross-functional teams and influence senior leaders while fostering partnerships across various business functions.

Highest-signal resume keywords

• Customer Engagement Strategy
• Performance Marketing
• Data-Driven Marketing Strategies
• Cross-Functional Leadership
• Strategic Partnerships

Hard Skills

• Growth Strategy
• Loyalty Marketing
• Product Marketing
• Business Objectives Management
• Incremental Impact Measurement

Soft Skills

• Influencing Senior Leaders
• Team Leadership
• Coaching and Development
• Written and Verbal Communication
• Presentation Skills

Industry Keywords

• Marketing Operations
• Investment Management
• Compliance
• Customer Insights
• Business Solutions