Director, Special Events (58062)

Diamond Baseball Holdings; Fredericksburg (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

The Fredericksburg Nationals are seeking an enthusiastic Events Marketing Manager to drive the development and execution of events at Virginia Credit Union Stadium. This role emphasizes relationship building, planning, and on-site management in a fast-paced environment.

You will lead pre-event planning, vendor coordination, and sales outreach to generate revenue, collaborating with operations, marketing, and concessions to deliver exceptional fan experiences.

Qualifications

• 4+ years of related experience in events/venue operations or marketing.
• Bachelor’s degree in business, hospitality/sport management or related field required.
• Ability to learn video board and sound equipment and related tech.

Responsibilities

• Act as primary on-site contact for non-baseball events at VA Credit Union Stadium.
• Lead end-to-end event planning, negotiations, staffing, and post-event settlement.
• Coordinate with operations, F&B, marketing and sales teams to execute events.

Skills

Interpersonal & communications

MS Office proficiency

Education

Bachelor’s degree in business, hospitality, sport management

Job description

Job Details: Job Location: Fredericksburg, VA 22401, About the Fredericksburg Nationals:

The Fredericksburg Nationals, Single-A affiliate of the Washington Nationals, play at Virginia Credit Union Stadium and are known for their vibrant atmosphere and strong community engagement. With a commitment to player development and fan experience, the FredNats have quickly become a staple of the Fredericksburg sports scene. As part of Diamond Baseball Holdings (DBH), the FredNats are supported by a network of clubs focused on innovation, collaboration, and long-term success. DBH provides employees with opportunities for professional growth, development, and career advancement within a supportive and team-oriented environment.

About Diamond Baseball Holdings:

Diamond Baseball Holdings (DBH) is a one-of-a-kind sports and entertainment company that owns and operates an unmatched roster of Minor League Baseball clubs and premier venues in North America. We bring together baseball, must-see special events and community-driven experiences to create unforgettable moments for millions of fans each year. Across our stadiums and clubs, we’re redefining what an amazing night out can be, from memorable outings built around America's pastime to immersive exhibition‑style sporting events, innovative promotions, legendary concerts, cultural festivals, family entertainment and other unique experiences that bring people together.

With nearly 50 clubs and venues across the United States and Canada, DBH is home to some of the most beloved brands in MiLB, offering unique opportunities to build a career in sports, entertainment, hospitality and live events. Through our partnership with Major League Baseball, we help shape sponsorship, licensing and commercial opportunities that extend across all 120 MiLB markets, giving our teams the chance to make an impact on both a national and local level.

Whether you’re joining one of our clubs or our back‑office team, you’ll be part of an organization that values creativity, collaboration and a shared commitment to delivering exceptional fan experiences while making a meaningful impact in the communities we serve.

Position Overview:

The FredNats are seeking an enthusiastic candidate to drive the development and management of the marketing, sales and execution of events and special events at Virginia Credit Union Stadium. This role will encompass the planning, execution and completion of events with a variety of associated accountabilities. This position has a strong emphasis in relationship building skills and requires personal drive, determination, and hard work in a fun, fast‑paced environment.

Essential Job Duties & Responsibilities:

• Act as the primary on‑site contact for all non‑baseball events at Virginia Credit Union Stadium.
• Work with all events from beginning to end including walk throughs, rate and contract negotiations, pre‑event planning, food and beverage planning, staffing, load‑in/out, event execution and post‑event settlement.
• Lead internal and external meetings as required, including but not limited to walkthroughs and tours of event spaces for clients and vendors, menu reviews, department meetings, staff meetings, pre‑shift meetings, etc.
• Organize and schedule internal staffing and working with 3rd party vendors for set‑up, tear down and execution of events.
• Cultivate a strong working relationship with all team departments, including, but not limited to, operations, grounds, food & beverage, marketing and sales.
• Proactively solicit new business by making sales calls/presentations, attending trade shows, and engaging in other client prospecting, with the expectation of exceeding monthly and yearly revenue targets.
• Work with other departments to create and market new business opportunities to existing client base; research, analyze and develop special event profit generating opportunities for both outside events and events around existing sports properties.
• Work with the marketing department to create “events within events” to drive fan engagement, revenue and new business opportunities for baseball games.
• Create leads and develop long term relationships in the event planning, production and promotion communities to enhance events.
• Implement marketing plan and strategy for stadium outside events, including updating and maintaining all information on facility website, social media, and marketing materials with regards to rentals/events.
• Work with the creative team to create compelling marketing materials for use in print, digital and trade shows to showcase the facility and its multitude of events we are capable of hosting.
• Properly compile and distribute all pertinent event information in an effective and timely manner.
• Provide superior customer service to clients before, during and after event.
• Always demonstrate and promote a professional and positive attitude.
• Create post event notes upon completion of every event.
• Create, prepare and provide required reports to the General Manager including proformas, special event revenue reports, profit and loss statements and departmental projections for events.
• Ensure all event payments are received and track all invoices pertaining to the event.
• Work with stadium concessionaire on menu creation, menu customization, and execution of catering and staff needs for all events.
• Complete other duties as assigned including tarp pulls and game duties.

Qualifications: Minimum Qualifications:

• Excellent interpersonal and communication skills as well as the ability to work in a fast‑paced environment and manage multiple tasks.
• Outstanding computer skills including MS Office products are necessary
• Must be able to work holidays, evenings, and weekends.
• 4+ years of related experience with a working knowledge of local and/or regional markets, event or venue operations, sales or marketing in the event industry is required.
• Bachelor's degree in business, facility/hospitality/sport management or similar.
• Ability to learn all video board and sound related equipment and basic functions.