Director, Seller Communications & Content Strategy

Amazon; Arlington (VA); On-site; USD 214,000 - 289,000; Full time

Benefits offered by this job

Health insurance and RSU

Job summary

Amazon's Selling Partner Communities organization seeks a Director to lead Seller Content & Communications, owning the seller communications ecosystem across strategic communications, events, product marketing, and content. The role shapes the experience of millions of independent sellers and coordinates with dozens of partner teams to ensure consistency and impact.

The leader must navigate ambiguity, balance seller perspectives with Amazon's priorities, and drive high‑stakes decisions under

Qualifications

• 12+ years experience in product management, communications, content strategy, or a related field.
• 8+ years of people management experience, including managing managers.
• Experience setting multi-year strategy and driving organizational transformation at scale.
• Track record of owning and delivering against executive-level goals (VP/SVP visibility).
• Experience leading cross-functional initiatives spanning 10+ partner organizations.
• Demonstrated ability to make high-stakes judgment calls on sensitive communications with direct reputational, financial, and trust consequences.
• Experience building and scaling governance models, platform migrations, or operating model transformations.
• Bachelor’s degree

Responsibilities

• Seller Events and High Velocity Events: Own end to end communications strategy for Amazon’s highest stakes seller moments: Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday, Holiday, and Seller Events (New Seller Summit, Seller Growth Summit, Amazon Accelerate)
• Drive dynamic, personalized communication plans that adapt based on each seller’s readiness and context
• Lead multi channel event playbooks and cross functional coordination with partner teams
• Own Accelerate scripting and event content strategy
• Strategic Communications Management: Own the writing, execution, and amplification of all strategic communications across internal seller facing and external audiences
• Lead mass, high impact communications including policy launches, fee announcements, enforcement messaging, and major product launches, working upstream with product and policy teams from the earliest stages of development
• Own Amazon’s seller related external communications strategy in partnership with PR and SER, including proactive and reactive media inquiries and executive thought leadership
• Manage the monthly external seller communications mechanism providing L10 level visibility into the upcoming calendar of key announcements across the seller business
• Lead an editorial team managing Tier 1 and Tier 2 communications at scale
• Product Marketing, GTM, and Creative Content: Own the full lifecycle of how Amazon brings seller facing products and programs to market, from defining what we communicate, to whom, when, and through which channels
• Build GTM plans coordinating across product, PR, legal, and support teams, defining the right message, audience, timing, and channel for every key launch
• Drive product adoption through compelling go to market execution that meets sellers where they are
• Produce brand consistent creative assets, seller spotlight series, and learning experiences with multi channel adaptations across all seller facing surfaces
• Own the global @SellonAmazon social presence across TikTok, Instagram, Facebook, LinkedIn, Twitter, and YouTube
• Program Management and Metrics: Own seller satisfaction goals including the SPS level goal to reduce WW Seller Communications related dissatisfaction
• Manage content governance and orchestration: centralized intake, quality assurance, and bar raising across all seller facing communications
• Own content performance analytics, omni channel measurement, and the Transparency Index
• Serve as the connective tissue between change management, support, and enforcement teams, ensuring no communication reaches sellers without proper coordination and that the cumulative impact on sellers is always considered

Skills

12+ years experience in PM/Comms

8+ years people management

Executive-level goals ownership

Cross-functional leadership

High-stakes judgment calls

Governance models/operating models

Education

Bachelor’s degree

MBA or advanced degree

Job description

Amazon's Selling Partner Communities organization seeks a Director to lead Seller Content & Communications, owning the seller communications ecosystem across strategic communications, events, product marketing, and content. The role shapes the experience of millions of independent sellers and coordinates with dozens of partner teams to ensure consistency and impact.

The leader must navigate ambiguity, balance seller perspectives with Amazon's priorities, and drive high‑stakes decisions under