Director, SP Comms & Content

Amazon; Seattle (WA); On-site; USD 214,000 - 289,000; Full time

Benefits offered by this job

Health insurance

RSUs / Stock options

401(k) matching

Paid time off

Parental leave

Job summary

Amazon's Selling Partner Communities seeks a Director to own the Seller Content & Communications ecosystem. You will shape seller narratives, manage high-stakes announcements, and lead an editorial and product marketing agenda across channels.

In this role, you will drive strategic communications, plan dynamic events, and coordinate with product, policy, PR, and partner teams to deliver scalable seller-facing content and programs globally.

Qualifications

• 12+ years experience in product management, communications, content strategy, or a related field.
• 8+ years of people management experience, including managing managers.
• Experience setting multi-year strategy and driving organizational transformation at scale.
• Track record of owning and delivering against executive-level goals (VP/SVP visibility).
• Experience leading cross-functional initiatives spanning 10+ partner organizations.
• Demonstrated ability to make high-stakes judgment calls on sensitive communications with direct reputational, financial, and trust consequences.
• Experience building and scaling governance models, platform migrations, or operating model transformations.
• Bachelor's degree

Responsibilities

• Own end to end communications strategy for Amazon's highest stakes seller moments: Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday, Holiday, and Seller Events (New Seller Summit, Seller Growth Summit, Amazon Accelerate)
• Drive dynamic, personalized communication plans that adapt based on each seller's readiness and context
• Lead multi channel event playbooks and cross functional coordination with partner teams
• Own Accelerate scripting and event content strategy
• Own the writing, execution, and amplification of all strategic communications across internal seller facing and external audiences
• Lead mass, high impact communications including policy launches, fee announcements, enforcement messaging, and major product launches, working upstream with product and policy teams from the earliest stages of development
• Own Amazon's seller related external communications strategy in partnership with PR and SER, including proactive and reactive media inquiries and executive thought leadership
• Manage the monthly external seller communications mechanism providing L10 level visibility into the upcoming calendar of key announcements across the seller business
• Lead an editorial team managing Tier 1 and Tier 2 communications at scale
• Own the full lifecycle of how Amazon brings seller facing products and programs to market, from defining what we communicate, to whom, when, and through which channels
• Build GTM plans coordinating across product, PR, legal, and support teams, defining the right message, audience, timing, and channel for every key launch
• Drive product adoption through compelling go to market execution that meets sellers where they are
• Produce brand consistent creative assets, seller spotlight series, and learning experiences with multi channel adaptations across all seller facing surfaces
• Own the global @SellonAmazon social presence across TikTok, Instagram, Facebook, LinkedIn, Twitter, and YouTube
• Program Management and Metrics: Own seller satisfaction goals including the SPS level goal to reduce WW Seller Communications related dissatisfaction
• Manage content governance and orchestration: centralized intake, quality assurance, and bar raising across all seller facing communications
• Own content performance analytics, omni channel measurement, and the Transparency Index
• Serve as the connective tissue between change management, support, and enforcement teams, ensuring no communication reaches sellers without proper coordination and that the cumulative impact on sellers is always considered

Skills

Product management

Communications

Content strategy

People management

Executive goals

Cross-functional initiatives

Decision making

Governance models

Education

Bachelor's degree

Job description

Description

Amazon's Selling Partner Communities (SPC) organization is looking for a Director to lead Selling Partner Content & Communications (SPCC). This is the organization responsible for what content sellers see, which sellers see it, when they see it, and through which channel. It is a high judgment, high visibility leadership role that directly shapes the experience of millions of independent sellers who represent over 60% of units sold on Amazon.com.

This leader will be the single threaded owner of Amazon's seller communications ecosystem, spanning strategic communications, seller events, product marketing, creative content, and program management. The role requires someone who can operate at the strategic altitude of shaping Amazon's seller narrative while diving deep into operational execution across channels and partner teams. Every major seller facing announcement flows through this organization: fee changes, policy launches, enforcement actions, product releases, and high velocity events. The right leader brings high judgment, earns trust at every level, is right a lot, and has the ability to look around corners and think two steps ahead of the business. This person must be able to influence without authority across dozens of partner teams and coordinate the most complex, cross functional communications challenges at Amazon.

This is a role for someone who thrives in ambiguity, makes the right call under pressure, and can hold both the seller's perspective and Amazon's business priorities in tension without defaulting to easy answers.

Key job responsibilities

Seller Events and High Velocity Events: Own end to end communications strategy for Amazon's highest stakes seller moments: Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday, Holiday, and Seller Events (New Seller Summit, Seller Growth Summit, Amazon Accelerate)

Drive dynamic, personalized communication plans that adapt based on each seller's readiness and context

Lead multi channel event playbooks and cross functional coordination with partner teams

Own Accelerate scripting and event content strategy

Strategic Communications Management: Own the writing, execution, and amplification of all strategic communications across internal seller facing and external audiences

Lead mass, high impact communications including policy launches, fee announcements, enforcement messaging, and major product launches, working upstream with product and policy teams from the earliest stages of development

Own Amazon's seller related external communications strategy in partnership with PR and SER, including proactive and reactive media inquiries and executive thought leadership

Manage the monthly external seller communications mechanism providing L10 level visibility into the upcoming calendar of key announcements across the seller business

Lead an editorial team managing Tier 1 and Tier 2 communications at scale

Product Marketing, GTM, and Creative Content: Own the full lifecycle of how Amazon brings seller facing products and programs to market, from defining what we communicate, to whom, when, and through which channels

Build GTM plans coordinating across product, PR, legal, and support teams, defining the right message, audience, timing, and channel for every key launch

Drive product adoption through compelling go to market execution that meets sellers where they are

Produce brand consistent creative assets, seller spotlight series, and learning experiences with multi channel adaptations across all seller facing surfaces

Own the global @SellonAmazon social presence across TikTok, Instagram, Facebook, LinkedIn, Twitter, and YouTube

Program Management and Metrics: Own seller satisfaction goals including the SPS level goal to reduce WW Seller Communications related dissatisfaction

Manage content governance and orchestration: centralized intake, quality assurance, and bar raising across all seller facing communications

Own content performance analytics, omni channel measurement, and the Transparency Index

Serve as the connective tissue between change management, support, and enforcement teams, ensuring no communication reaches sellers without proper coordination and that the cumulative impact on sellers is always considered

Basic Qualifications

• 12+ years experience in product management, communications, content strategy, or a related field
• 8+ years of people management experience, including managing managers
• Experience setting multi-year strategy and driving organizational transformation at scale
• Track record of owning and delivering against executive-level goals (VP/SVP visibility)
• Experience leading cross-functional initiatives spanning 10+ partner organizations
• Demonstrated ability to make high-stakes judgment calls on sensitive communications with direct reputational, financial, and trust consequences
• Experience building and scaling governance models, platform migrations, or operating model transformations
• Bachelor's degree

Preferred Qualifications

• Experience in seller/merchant ecosystems, marketplace platforms, or two-sided marketplaces
• Background in both strategic communications and product management
• Experience with AI-powered content personalization, communications automation, or channel orchestration at scale
• Track record of driving cultural shifts across large, distributed organizations
• Experience managing organizations of 50+ across multiple functions (communications, product, marketing, program management)
• MBA or advanced degree

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, VA, Arlington - 213,700.00 - 289,100.00 USD annually

USA, WA, Seattle - 213,700.00 - 289,100.00 USD annually