Director, Sales Process & CRM Excellence

NewAge Industries, Inc.; Southampton Township (PA); On-site; USD 150,000 - 190,000; Full time

Job summary

NewAge Industries, Inc. is seeking a Director of Customer Excellence to design, scale, and govern the Commercial System within the NewAge Way.

You will optimize the customer experience, lead CRM strategy, and drive field efficiency across the commercial organization. The role emphasizes cross-functional collaboration with Product Management, Finance, and Organization Excellence to uphold Gross Margin governance and prepare for growth.

Qualifications

• 8+ years in Sales Operations or Commercial Operations in life sciences, ideally biopharma manufacturing.
• Proven track record designing and improving sales processes in a regulated environment.
• Strong knowledge of CRM platforms and field productivity tools.
• Experience developing SOPs, governance frameworks, and operational documentation.
• Analytical skills with pharma data familiarity (IQVIA, claims data).
• Ability to lead cross-functional initiatives and manage complex workflow optimization projects.

Responsibilities

• Design end-to-end, compliant sales processes aligned with NewAge Way principles.
• Governance, documentation, and SOPs to ensure repeatability across teams.
• Drive adoption of best-practice call activity, targeting, planning, and post-call follow-up.
• Lead CRM optimization, data flows, and field enablement to maximize selling time.
• Develop dashboards and reporting aligning with enterprise KPI definitions.
• Partner with Finance and leadership to improve forecasting and performance reviews.

Skills

CRM Platforms

Sales Ops

Process Design

Governance

Analytics

Cross-functional Leadership

Education

MBA or advanced degree

Tools

HubSpot

Salesforce

Job description

NewAge Industries, Inc. is seeking a Director of Customer Excellence to design, scale, and govern the Commercial System within the NewAge Way.

You will optimize the customer experience, lead CRM strategy, and drive field efficiency across the commercial organization. The role emphasizes cross-functional collaboration with Product Management, Finance, and Organization Excellence to uphold Gross Margin governance and prepare for growth.