Director, Sales Development

Crisp; California; On-site; USD 90,000 - 150,000; Full time

Job summary

Crisp is seeking a Director of Sales Development to lead a team of BDRs/SDRs. This role involves training, coaching, and managing sales activities to drive revenue growth. The ideal candidate will have extensive sales management experience and a proven track record of developing high-performing teams. This is an on-site position located in Atlanta, GA, with relocation support for qualified candidates.

Benefits

100% Company Paid Health/Vision/Dental

4% 401K Match

Generous Paid Time Off

Paid Parental Leave for New Parents

Paid Relocation for Non-Local Candidates

Qualifications

• 5+ years of sales experience as an individual contributor.
• 3+ years of experience directly managing sales teams.

Responsibilities

• Train, coach, and manage a team of BDRs/SDRs.
• Implement and optimize sales training programs.
• Measure team performance through reporting and KPI tracking.

Skills

Sales Management

Coaching

Performance Improvement

Consultative Sales

Tools

HubSpot

Job description

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Director of Performance Marketing @ Crisp

Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering paid relocation for qualified applicants.

About Crisp

Crisp is America's #1 law firm growth company, built on a single belief: the best cases should go to the best attorneys. We've created the most effective growth system for ambitious law firms nationwide, generating over $1 billion in revenue for clients across all 50 states. We help law firm owners cut through market saturation to attract the highest-value cases.

Our proven product-market fit has allowed us to create a vertically integrated ecosystem in the legal industry—we wrote the #1 Best-Selling Book in Legal, produce the #1 Podcast in Legal, and put on the legal industry's #1 Law Firm Growth conference, The Game Changers Summit.

Crisp has been recognized 7x in the Inc. 5000, 9x as one of Atlanta's fastest-growing companies, and featured in Forbes, The Wall Street Journal, and TechCrunch. If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

About The Role

As the SDR Manager, you'll directly hire, train, coach, and manage a team of BDRs/SDRs responsible for generating pipeline through inbound lead qualification (85% of their time) and outbound prospecting (15% of their time).

The ideal candidate has extensive, proven experience directly managing sales teams (ideally 5+ reps), along with established sales processes, sales playbooks, call scripts, talk tracks, objection-handling guides, and structured training programs.

Setting and maintaining high performance standards will be a fundamental part of your role. You will establish clear expectations for your team and hold each rep accountable for meeting those standards. When a rep falls short, you will need to quickly identify the issue and take appropriate action—whether that means providing targeted coaching, implementing structured performance improvement plans, or having direct conversations about areas for improvement.

What You'll Do

• Directly train, coach, and manage a team of BDRs/SDRs to drive daily prospecting activity, qualify and schedule inbound leads, and consistently hit their individual targets.
• Own onboarding and training of new BDRs/SDRs through structured, repeatable programs that ramp reps quickly and effectively.
• Quickly identify individual performance issues and proactively address gaps through targeted coaching, structured performance improvement plans, and clear, direct conversations—including termination decisions when necessary.
• Closely measure team and individual performance through accurate reporting, forecasting, KPI tracking, and call reviews.
• Implement, refine, and optimize team playbooks, sales training programs, talk tracks, call scripts, objection-handling guides, and related sales enablement materials.
• Work directly in HubSpot, ensuring your team's activities and pipeline are always accurate, up-to-date, and processes are consistently followed.
• Regularly audit the CRM to ensure leads and opportunities never slip through the cracks.
• Work closely with the Performance Marketing team to provide feedback on lead quality, insights around common objections, trends, and opportunities to improve targeting and messaging.
• Develop and execute meaningful, results-oriented incentive plans to keep reps accountable, motivated, and focused on hitting individual and team targets.
  
  

Requirements

• Located within commutable distance to our Atlanta, GA office (or willing to relocate) with ability to be onsite Monday–Friday.
• 5+ years of sales experience in previous roles as an individual contributor.
• 3+ years of experience directly building and managing sales teams.
• Proven track record of coaching and developing reps, leading to measurable increases in their individual performance, productivity, and overall quota attainment.
• Comfortable providing direct, but constructive feedback, having difficult conversations, implementing performance improvement plans, and making termination decisions when necessary.
• Experience developing, optimizing, and implementing effective sales enablement resources including playbooks, talk tracks, objection-handling guides, and call scripts.
• Strong understanding of consultative sales methodologies and the ability to effectively teach and translate to reps.
• High-level business acumen with a clear understanding of how sales and revenue leaders evaluate success and prioritize strategic goals.
• Experience working with internal recruiting teams to source, evaluate, and hire BDR/SDRs.
• Proficient in CRM use and management (HubSpot preferred).
  
  

Bonus, But Not Required

• Sourcing, hiring, training, and ramping recent college graduates into successful BDR/SDRs.
  
  

Compensation

• Base Salary: $90,000 - $150,000
• OTE: $180,000 - $300,000
  
  

Benefits

• 100% Company Paid Health/Vision/Dental
• 4% 401K Match
• Generous Paid Time Off
• Paid Parental Leave for New Parents
• Paid Relocation for Non-Local Candidates
  
  

Compensation Range: $180K - $300K

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Professional Training and Coaching

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