Director, Retail Visual Merchandising & Experience

Seminole Hard Rock; United States; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Benefits package

Job summary

Seminole Hard Rock is seeking a Director of Retail Marketing & Visual Merchandising to lead omni-channel retail marketing, visual merchandising, and field communications. You will shape customer experiences through in-store signage, window displays, and campaigns, driving sales and brand engagement.

The role requires collaborating with Brand Marketing, Operations, and Franchise Partners to deliver integrated initiatives across physical and digital channels.

Qualifications

• Experience leading retail marketing and visual merchandising programs
• Proven ability to develop and execute omni-channel campaigns
• Strong collaboration with brand marketing, operations, and franchise partners

Responsibilities

• Lead the development and execution of visual merchandising programs across retail channels.
• Create compelling customer experiences through window displays, signage, seasonal campaigns, and product storytelling.
• Own the visual merchandising calendar and ensure timely delivery of initiatives.
• Develop clear visual standards and guidelines for store teams and franchisees.
• Partner with retail operations to ensure concepts are executable and well executed.
• Conduct store reviews and audits to improve execution quality.
• Continuously innovate customer-facing experiences to drive traffic and sales.
• Develop creative briefs for retail marketing and visual merchandising initiatives.
• Lead projects with external agencies and production vendors from concept to execution.
• Provide direction for product and lifestyle photo shoots in line with brand standards.
• Approve assets, production materials, and campaign execution plans.
• Maintain brand consistency across customer-facing materials.

Job description

Seminole Hard Rock is seeking a Director of Retail Marketing & Visual Merchandising to lead omni-channel retail marketing, visual merchandising, and field communications. You will shape customer experiences through in-store signage, window displays, and campaigns, driving sales and brand engagement.

The role requires collaborating with Brand Marketing, Operations, and Franchise Partners to deliver integrated initiatives across physical and digital channels.