Director, Retail Marketing & Visual Merchandising

Seminole Hard Rock Support Services

Florida

On-site

USD 140,000 - 190,000

Full time

5 days ago

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Job summary

Seminole Hard Rock Support Services is seeking a Director of Retail Marketing & Visual Merchandising to drive omni-channel retail initiatives, visual storytelling, and franchise collaboration. You will lead campaigns, production, and field communications, partnering with brand marketing, e-commerce, and operations to ensure cohesive brand execution.

The role requires senior-level leadership, cross-functional collaboration, and a strategic approach to elevating customer experiences across

Qualifications

Bachelor’s degree in Marketing, Retail Merchandising, Business, Communications, Design, or related field.

Responsibilities

Lead the development and execution of all visual merchandising programs across retail channels.
Develop creative briefs for retail marketing and visual merchandising initiatives.
Serve as the primary liaison with external agencies, partners, and production vendors.
Lead franchise marketing, line reviews, and partner with franchise operators for alignment.
Plan and execute retail marketing campaigns across product launches and promotions.
Own internal and external communications to field teams and franchise partners.
Develop budgets, KPIs, and performance metrics for retail marketing initiatives.
Foster cross-functional partnerships to ensure cohesive brand execution.