Head of Retail Marketing & Visual Merchandising

Seminole Hard Rock Hotel & Casino; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Seminole Hard Rock Hotel & Casino seeks a Director of Retail Marketing & Visual Merchandising to lead omni‑channel retail marketing, visual merchandising, and field communications. You will create engaging customer experiences through in-store signage, window displays, and campaigns, while driving brand consistency across company-owned and franchise locations.

You will partner with brand marketing, social media, ecommerce, operations, and franchise teams to ensure integrated programs, effective

Qualifications

• Bachelor's degree in Marketing, Retail Merchandising, Business, Communications, Design, or related field.
• 8+ years of experience in retail marketing, visual merchandising, brand marketing, or related disciplines.
• 5+ years of leadership experience managing cross-functional programs and teams.
• Proven experience developing and executing large-scale retail marketing and visual merchandising initiatives.
• Strong understanding of store operations and omni-channel retail environments.
• Experience managing creative agencies, photo shoots, and production processes.
• Exceptional project management and organizational skills.
• Strong presentation, communication, and stakeholder management capabilities.
• Preferred Experience supporting franchise business models.
• Experience within lifestyle, entertainment, hospitality, apparel, consumer products, or specialty retail industries.
• Strong analytical capabilities with the ability to connect creative initiatives to business performance.
• Experience working within complex, multi-channel organizations.

Responsibilities

• Lead the development and execution of all visual merchandising programs across retail channels.
• Create compelling customer experiences through window displays, signage, and campaigns.
• Develop briefs and coordinate with agencies, photographers, and vendors for asset production.
• Plan and execute retail marketing campaigns for launches, promotions, and events.
• Own franchise partner communications and ensure brand adherence across locations.
• Coordinate enterprise-wide sell-in opportunities and cross-divisional partnerships.
• Establish KPIs, budgets, and performance metrics for retail marketing initiatives.

Skills

Leadership

Retail marketing

Visual merchandising

Brand marketing

Cross-functional collaboration

Project management

Presentation skills

Franchise marketing

Analytics

Multi-channel retail

Education

Bachelor's degree

Job description

Seminole Hard Rock Hotel & Casino seeks a Director of Retail Marketing & Visual Merchandising to lead omni‑channel retail marketing, visual merchandising, and field communications. You will create engaging customer experiences through in-store signage, window displays, and campaigns, while driving brand consistency across company-owned and franchise locations.

You will partner with brand marketing, social media, ecommerce, operations, and franchise teams to ensure integrated programs, effective