Director, Reproductive Genetics Solutions Marketing

LabCorp

Durham (NC)

On-site

USD 180,000 - 240,000

Full time

3 days ago
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Job summary

Labcorp is seeking a Director, Solutions Marketing: Reproductive Genetics, Pregnancy, and Infertility to lead our diagnostic marketing strategy and execution. You will partner with Product Management, Sales, and cross-functional teams to shape messaging, market insights, and go-to-market plans.

A focus on AI-enabled capabilities will accelerate workflows and improve competitive positioning. The role emphasizes business impact, portfolio leadership, and leadership of a high-performing team

Qualifications

  • Bachelor's Degree required.
  • 5+ years' experience in product management or portfolio marketing strategy within healthcare.

Responsibilities

  • Lead sales enablement and portfolio strategy to align with Product Management and Sales leadership.
  • Develop benchmarks, dashboards, and KPIs; translate insights into strategic guidance for leadership.
  • Oversee messaging, scientific narratives, and go-to-market plans; drive AI-enabled workflow enhancements.

Job description

Labcorp is seeking a Director, Solutions Marketing: Reproductive Genetics, Pregnancy, and Infertility to lead our diagnostic marketing strategy and execution. You will partner with Product Management, Sales, and cross-functional teams to shape messaging, market insights, and go-to-market plans.

A focus on AI-enabled capabilities will accelerate workflows and improve competitive positioning. The role emphasizes business impact, portfolio leadership, and leadership of a high-performing team

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