Director, Provider Growth & Lifecycle Marketing

Applied Labs; New York (NY); Hybrid; USD 190,000 - 250,000; Full time

Benefits offered by this job

Flexible hybrid work environment

Unlimited vacation

Health benefits: medical, dental, and視

Commuter benefits

401(k) with match

Wellness program

Sabbatical leave for long‑standing员工

Parental leave and fertility/family 지원

Catered lunch daily, beverages andSn!

Job summary

Zocdoc is seeking a Director of Lifecycle Marketing, Provider Growth, to design and lead a data‑driven lifecycle strategy that connects provider experiences to activation, retention, and revenue. You will partner with Product, Data Science, and Sales to build adaptive, AI‑enabled growth capabilities across channels while scaling a high‑performing team.

In this hybrid role at our NYC location, you’ll shape the lifecycle framework from the ground up, recruit top talent, and translate insights into

Qualifications

• Significant experience in lifecycle, CRM, growth, product‑led, or customer marketing with a track record of building capabilities and leading teams.
• Data‑savvy and able to manipulate and analyze provider, account, product, or behavioral data.
• Experience building lifecycle or growth systems from the ground up, linking data and decision logic to outcomes.

Responsibilities

• Building the Lifecycle Marketing function from the ground up: strategy, team design, roadmap, operating model, and shipped capabilities.
• Reimagining lifecycle as a continuously learning growth system adapting to provider context and product behavior.
• Designing how provider identity, account context, product usage, signals, and business objectives inform decisioning and actions.
• Collaborating with Data Science on analyses, instrumentation, and scalable data capabilities.
• Bringing the system to life across product surfaces, email, transactional comms, push, SMS, and human interactions.
• Establishing measurement to connect experiences to activation, retention, and revenue; guiding system evolution.
• Recruiting, coaching, and developing a high‑performing Lifecycle Marketing team; partnering with Product and Data Science.

Skills

Lifecycle Marketing

CRM

Growth

Product-led

Customer marketing

SQL

Job description

Zocdoc is seeking a Director of Lifecycle Marketing, Provider Growth, to design and lead a data‑driven lifecycle strategy that connects provider experiences to activation, retention, and revenue. You will partner with Product, Data Science, and Sales to build adaptive, AI‑enabled growth capabilities across channels while scaling a high‑performing team.

In this hybrid role at our NYC location, you’ll shape the lifecycle framework from the ground up, recruit top talent, and translate insights into