Director, Programmatic

Jobtailor; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Jobtailor in New York seeks a seasoned leader to guide programmatic strategy for agency partners, delivering recommendations, learning agendas, and strategic testing across digital media channels.

You will collaborate with the Omnicom Center of Excellence to shape ways of working and channel-innovation, while driving thought leadership with activation teams and supporting holistic campaigns using best practices and innovation.

Qualifications

• 8+ years of experience in digital media.
• Heavy programmatic and direct media skills.
• Strong technical and strategic capabilities.
• Deep technical expertise in data and digital.
• Omnichannel perspective and knowledge.
• Ability to apply digital expertise across online and offline channels.
• Digital and data-centric background.
• Technical implementation knowledge.
• High-level strategy and creative-tactics expertise across vertical and horizontal channels.
• Passion for marketplace changes and sharing media updates with clients.
• Highly responsive to crucial demands and requests.
• Confidence building strong relationships with key clients as a programmatic thought leader.

Responsibilities

• Lead programmatic strategy for agency partners, including recommendations, learning agendas, and strategic testing.
• Partner with the Omnicom Center of Excellence to develop ways of working and channel-innovation points of view.
• Drive programmatic thought leadership with agency activation teams.
• Support holistic campaigns using channel best practices and innovation.
• Develop programmatic activation strategy across channels and buy types.
• Review new solutions and partners.
• Lead the Programmatic Playbook, Roadmap, Learning Agenda, and Engagement Model.
• Support programmatic adoption across the agency.
• Update subject-matter experts on advertiser operating-model developments.
• Identify and lead or pilot innovative opportunities such as advanced TV and cross-channel planning.
• Co-lead quarterly partner programmatic performance reviews and education sessions.
• Grow programmatic knowledge and skills across OMD.
• Facilitate training and knowledge sharing across IM and agency teams with an SME counterpart.

Skills

Programmatic Strategy

Digital Media

Omnichannel Perspective

Data Analysis

Client Engagement

Tools

Advanced TV Planning

Cross-Channel Planning

Job description

• Lead programmatic strategy for agency partners, including recommendations, learning agendas, and strategic testing


• Partner with the Omnicom Center of Excellence to develop ways of working and channel-innovation points of view


• Drive programmatic thought leadership with agency activation teams


• Support holistic campaigns using channel best practices and innovation


• Develop programmatic activation strategy across channels and buy types


• Review new solutions and partners


• Lead the Programmatic Playbook, Roadmap, Learning Agenda, and Engagement Model


• Support programmatic adoption across the agency


• Update subject-matter experts on advertiser operating-model developments


• Identify and lead or pilot innovative opportunities such as advanced TV and cross-channel planning


• Co-lead quarterly partner programmatic performance reviews and education sessions


• Grow programmatic knowledge and skills across OMD


• Facilitate training and knowledge sharing across IM and agency teams with an SME counterpart

Requirements

• 8+ years of experience in digital media


• Heavy programmatic and direct media skills


• Strong technical and strategic capabilities


• Deep technical expertise in data and digital


• Omnichannel perspective and knowledge


• Ability to apply digital expertise across online and offline channels


• Digital and data-centric background


• Technical implementation knowledge


• High-level strategy and creative-tactics expertise across vertical and horizontal channels


• Passion for marketplace changes and sharing media updates with clients


• Highly responsive to crucial demands and requests


• Confidence building strong relationships with key clients as a programmatic thought leader

Core Competencies

Demonstrates extensive expertise in programmatic strategy and digital media, with a strong focus on omnichannel activation and innovative solutions. Capable of leading training initiatives and fostering relationships with agency partners to enhance programmatic knowledge and performance.

Highest-signal resume keywords

• Programmatic Strategy Development


• Digital Media Expertise


• Omnichannel Perspective


• Technical Implementation Knowledge


• Thought Leadership in Programmatic

ATS Optimization Keywords

Hard Skills

• Programmatic Media Skills


• Data Analysis


• Digital Strategy


• Channel Best Practices


• Creative Tactics Expertise


• Advanced TV Planning


• Cross-Channel Planning


• Performance Review Facilitation


• Learning Agenda Development


• Engagement Model Leadership

Soft Skills

• Relationship Building


• Responsiveness


• Training Facilitation


• Knowledge Sharing


• Strategic Communication

Industry Keywords

• Digital Media


• Programmatic Advertising


• Omnicom Center of Excellence


• Agency Partnerships


• Marketplace Changes


• Client Engagement


• Performance Reviews


• Innovative Opportunities


• Subject-Matter Expertise


• Holistic Campaigns