Associate Strategy Director

Jobtailor; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a Brand Strategy Lead to guide positioning, messaging, and creative briefs for client campaigns. You will collaborate with Account Management, Creative, and Project Management to deliver integrated omnichannel strategies and drive brand awareness.

You will monitor industry trends, conduct market research, and mentor a team to develop data-driven campaigns with clear KPIs. The role demands leadership in a fast-paced agency environment and strong presentation skills.

Qualifications

• Bachelor’s degree in Business Administration or Marketing.
• Experience in Brand Strategy within an advertising agency with a proven track record.
• Strong leadership to inspire cross-functional teams.
• Analytical and data-driven problem solving.
• Excellent communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Adaptable, proactive, and resourceful.
• Strong prioritization and data analysis.

Responsibilities

• Lead development of brand positioning, messaging, and creative briefs.
• Collaborate with Account Management, Creative, and Project Management teams on omnichannel campaigns.
• Monitor industry trends, emerging technologies, and omnichannel marketing best practices.
• Develop comprehensive strategies to reach target audiences, drive brand awareness, and support client campaign success.
• Design and facilitate workshops; lead tactical and brand planning.
• Conduct market research, consumer insights, and competitive analysis.
• Drive innovation in brand strategy and marketing approaches.
• Establish KPIs and metrics to measure brand initiatives and campaigns.
• Provide strategic guidance and mentorship to team members.

Skills

Brand Strategy

Leadership

Market Research

Data-Driven

Omnichannel Marketing

KPI Establishment

Consumer Insights

Competitive Analysis

Campaign Strategy

Workshop Facilitation

Cross-Functional Collaboration

Presentation Skills

Communication

Adaptability

Organizational Skills

Proactivity

Education

Bachelor’s Degree in Business Administration

Bachelor’s Degree in Marketing

Job description

• Lead the development of brand positioning, messaging, and creative briefs
• Collaborate with Account Management, Creative, and Project Management teams on integrated omnichannel campaigns
• Monitor industry trends, emerging technologies, and omnichannel marketing best practices
• Develop comprehensive strategies to reach target audiences, drive brand awareness, and support client campaign success
• Design and facilitate workshops; lead tactical and brand planning
• Conduct market research, consumer insights, and competitive analysis
• Drive innovation in brand strategy and marketing approaches
• Establish KPIs and metrics to measure brand initiatives and campaigns
• Provide strategic guidance and mentorship to team members

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field
• Experience in Brand Strategy or related roles within an advertising agency, with a proven track record of successful brand strategies
• Strong leadership skills to inspire and motivate cross-functional teams
• Excellent analytical and problem-solving abilities with a data-driven approach
• Exceptional communication and presentation skills
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects and priorities
• Adaptable, resilient, proactive, driven, and resourceful
• Strong prioritization skills and willingness to dive into data
• Highly organized self-starter able to work independently and under tight deadlines

Core Competencies

Demonstrates expertise in Brand Strategy, including the development of brand positioning and messaging, while leveraging analytical skills to drive campaign success and innovation. Proven ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.

Highest-signal resume keywords

• Brand Strategy Development
• Market Research
• Leadership Skills
• Analytical Problem-Solving
• Omnichannel Marketing

ATS Optimization Keywords

Hard Skills

• Brand Positioning
• Creative Brief Development
• KPI Establishment
• Consumer Insights
• Competitive Analysis
• Campaign Strategy
• Data-Driven Decision Making
• Workshop Facilitation
• Tactical Planning
• Integrated Campaign Development

Soft Skills

• Exceptional Communication
• Presentation Skills
• Adaptability
• Organizational Skills
• Proactivity

Certifications & Qualifications

• Bachelor’s Degree in Business Administration
• Bachelor’s Degree in Marketing

Industry Keywords

• Advertising Agency
• Brand Awareness
• Emerging Technologies
• Marketing Best Practices
• Cross-Functional Collaboration