Manager, Paid Social

Jobtailor; New York (NY); On-site; USD 85,000 - 125,000; Full time

Job summary

Jobtailor in New York is seeking a Digital Marketing Manager to drive overall digital strategy for client campaigns, lead paid social optimization, and mentor junior team members.

You will consult with clients and agency partners, present insights, forecast opportunities, and develop proactive ideas to grow business. Strong data analysis and communication skills are essential for success.

Collaborate across OMD and agency partners to deliver integrated media strategies and efficient processes.

Qualifications

• Bachelor’s degree in marketing, advertising or communications.
• 3+ years of work experience managing online marketing/advertising accounts.
• Proactive self-starter with strong presentation, communication and listening skills.
• Strong organizational skills and ability to manage multiple projects.
• Confidence analyzing and acting on marketing data.
• In-depth knowledge of paid social optimizations and forecasting.

Responsibilities

• Drive overall digital strategy and associated tactics to meet client goals.
• Establish leadership with clients and departmental teams across OMD and agency partners.
• Manage, mentor, train, and develop junior team members
• Prioritize and manage quarterly priorities and ad-hoc requests
• Solve unattempted or complex problems
• Share learnings and best practices across the organization
• Improve team efficiency and effectiveness through new processes
• Develop proactive ideas to meet client goals and grow business
• Consult, educate, and negotiate with clients and agency partners
• Communicate paid media insights, reporting, trends, and initiatives
• Present recommendations and ideas to clients and internal teams
• Educate client teams on trends, best practices, and technologies
• Drive paid social campaign optimizations, forecasting, opportunity analysis, campaign management, monitoring, competitive research, budget pacing, billing, and integrated media understanding

Skills

Digital strategy

Paid social optimization

Client communication

Team leadership

Data analysis & reporting

Forecasting & opportunity analysis

Campaign management

Education

Bachelor’s degree in marketing, advertising or communications

Tools

Campaign management tools

Bid rules management

Forecasting tools

Job description

• Drive overall digital strategy and associated tactics to meet client goals
• Establish leadership with clients and departmental teams across OMD and agency partners
• Manage, mentor, train, and develop junior team members
• Prioritize and manage quarterly priorities and ad-hoc requests
• Solve unattempted or complex problems
• Share learnings and best practices across the organization
• Improve team efficiency and effectiveness through new processes
• Develop proactive ideas to meet client goals and grow business
• Consult, educate, and negotiate with clients and agency partners
• Communicate paid media insights, reporting, trends, and initiatives
• Present recommendations and ideas to clients and internal teams
• Educate client teams on trends, best practices, and technologies
• Drive paid social campaign optimizations, forecasting, opportunity analysis, campaign management, monitoring, competitive research, budget pacing, billing, and integrated media understanding

Requirements

• Bachelor’s degree in marketing, advertising or communications
• 3+ years of work experience managing online marketing/advertising accounts
• Proactive self-starter
• General knowledge of direct marketing principles and strategies
• Polished presentation, communication, and listening skills
• Strong organizational skills and ability to manage multiple projects simultaneously
• Confidence analyzing and acting on marketing data
• In-depth knowledge of paid social optimizations
• Knowledge of forecasting and opportunity/gap analysis
• Experience with campaign management tools, including bid rules/management
• Advanced social media knowledge
• Ability to monitor and evaluate new social trends and products
• Experience with research tools and competitive analysis
• Knowledge of budget pacing and billing
• Understanding of integrated media, client scope, and industry trends

Core Competencies

Demonstrates expertise in driving digital strategy and optimizing paid social campaigns, with a strong focus on client communication, team leadership, and data analysis. Proficient in managing multiple projects and developing innovative solutions to meet client goals and enhance business growth.

Highest-signal resume keywords

• Digital Strategy Development
• Paid Social Campaign Optimization
• Client Communication
• Team Leadership and Mentoring
• Data Analysis and Reporting

ATS Optimization Keywords

Hard Skills

• Campaign Management
• Forecasting
• Opportunity Analysis
• Budget Pacing
• Direct Marketing Principles
• Paid Media Insights
• Social Media Knowledge
• Competitive Analysis
• Research Tools
• Ad-Hoc Project Management

Soft Skills

• Polished Presentation Skills
• Strong Organizational Skills
• Proactive Self-Starter
• Effective Communication
• Listening Skills

Industry Keywords

• Integrated Media
• Marketing Data Analysis
• Client Scope
• Industry Trends
• Best Practices

Tools & Technologies

• Campaign Management Tools
• Bid Rules Management