Director, Product Marketing - Digital Experience BU

Progress Software Corporation; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a Director of Product Marketing for their Digital Experience Business Unit. This remote role offers the chance to lead strategic initiatives and manage a talented team dedicated to driving marketing success. You will be at the forefront of developing innovative marketing strategies, coordinating with cross-functional teams, and enhancing customer engagement. If you are a strategic thinker with a passion for product marketing in the tech space, this opportunity will allow you to make a significant impact while working in a dynamic and supportive environment.

Qualifications

• Experience leading Product Marketing teams in large enterprise software companies.
• Exceptional communication skills with proven messaging development ability.

Responsibilities

• Lead the Go-to-Market strategy for the DX product suite.
• Manage a team of Product Marketers and develop marketing strategies.

Skills

Product Marketing

Go-to-Market Strategy

Team Leadership

Market Analysis

Communication Skills

Data-driven Decision Making

Education

Bachelor’s Degree in Marketing

MBA

Job description

Director, Product Marketing - Digital Experience BU

We are Progress (Nasdaq: PRGS), a trusted provider of software that enables our customers to develop, deploy, and manage responsible, AI-powered applications and experiences with agility and ease.

We value diversity and believe that people power progress. Join us as a Director, Product Marketing for our Digital Experience Business Unit. This remote role is based in the United States, with working hours aligned to EST or CST.

In this role, you will:

• Lead the Go-to-Market (GTM) strategy for our DX product suite, including strategy formulation and execution.
• Manage a team of Product Marketers, fostering engagement and effective messaging.
• Develop marketing strategies and campaigns aligned with business objectives and market trends.
• Communicate effectively to understand customer needs and guide content, website, and sales enablement strategies.
• Coordinate with Product Management, Demand Generation, Sales, and Field Marketing for product launches and GTM plans.
• Maintain relationships with industry analysts to ensure positive product representation.
• Analyze market data and customer feedback to refine marketing strategies.
• Design and implement GTM themes and strategies, bringing an experiential approach to campaigns.
• Review and approve major marketing initiatives to ensure strategic alignment.
• Participate in pricing and packaging decisions with Product Management.
• Foster a culture of continuous improvement and innovation within the team.
• Represent the company at industry events and conferences.
• Lead cross-functional projects, emphasizing problem-solving and goal attainment.
• Manage the budget for the DX Product Marketing department.
• Participate in M&A activities, including due diligence and integration.

Your background:

• Bachelor’s Degree in Marketing or related field; MBA preferred.
• Experience leading Product Marketing teams in large enterprise software companies.
• Understanding of Demand Generation, Field Marketing, and Product Management functions.
• Exceptional communication skills with proven messaging development ability.
• Proven leadership in guiding high-performing teams.
• Strategic mindset with market analysis expertise.
• Data-driven decision-making skills.
• Ability to navigate complex corporate structures and negotiate effectively.
• Experience managing geographically dispersed teams.

If you meet these qualifications and are interested, we look forward to connecting.