Sr Product Manager - Roundel Media Studio

Target; Minneapolis (MN); Hybrid; USD 100,000 - 130,000; Full time

Job summary

A leading retail company based in Minnesota is seeking a Senior Product Manager for Roundel Media Studio to develop product strategies and roadmaps. The ideal candidate has over 6 years of product management experience, preferably in ad tech, and a track record of leading cross-functional teams. This hybrid position requires strong communication skills and the ability to design scalable self-service systems. You'll drive business growth and align product development with customer needs, ensuring a collaborative team culture.

Qualifications

• 6+ years of product management experience required.
• Domain experience in ad tech and marketing is preferable.
• Ability to facilitate communication between business and technology teams.

Responsibilities

• Develop a comprehensive product strategy and roadmap.
• Lead cross-functional teams to deliver the product.
• Maintain product backlog and prioritize high-impact work.

Skills

Product management experience

Ability to design scalable systems

Strong communication skills

Agile environment experience

Strategic thinking

Education

Four-year degree or equivalent experience

Tools

API and data architecture awareness

Job description

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency, and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.

Product Teams at Target are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained, and highly reliable. Product teams have one shared backlog that is inclusive of all product, technology, discovery and design work.

Roundel Media Studio (RMS) is a self-service retail media platform from Roundel, Target’s retail media business, designed to help brands of all sizes create, manage, optimize, and report on advertising campaigns - especially Target Product Ads on Target’s digital properties. It is a centralized hub where advertisers can activate and oversee their retail media campaigns across Target’s ads ecosystem. It’s built to simplify campaign workflows from creation to optimization to reporting in a single interface

As a Senior Product Manager of Roundel Media Studio (RMS), you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product. You will need to leverage the knowledge of your product, as well as customer feedback, and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product. You will lead a product and work in unison with engineers, UX designers, data scientists, and business partners to deliver a product.

You will be the “voice of the product” to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.

You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience
• 6+ years of product management experience
• Domain experience, preferably in ad tech, marketing and building self-service UX tools
• Ability to design scalable, self-service systems (campaign setup, targeting, optimization, reporting) with strong API and data architecture awareness
• Revenue & monetization acumen
• Experience with technology and ability to facilitate communication between business and technology teams
• Experience working in an agile environment (e.g., user stories, iterative development, scrum teams, sprints, personas)
• Ability to lead a body of work with cross-functional partners and strong communication skills
• Strategic thinking & competitive awareness
• Strong roadmap prioritization, launch planning, adoption tracking, and post-launch performance analysis
• Strong voice-of-customer skills; able to translate brand and agency pain points into intuitive workflows and impactful features

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Minnesota.