Director, Product Management, Personalization

Blue Shield of CA; Oakland (CA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Blue Shield of California is seeking a Director of Product Management, Personalization to drive member engagement through agentic AI, ML, and real‑time data. You will own strategy, roadmap, and delivery of enterprise capabilities while building a high‑performing product team and aligning clinical, data, technology, operations, finance and marketing efforts.

The role emphasizes leadership development, responsible AI practices, and strategic decision‑making to achieve measurable member and

Qualifications

• Requires bachelor’s degree or higher in business, finance, economics, public health, IT or related field; master’s preferred.
• Needs at least 10 years in product management, including 6 years leading people.
• 3+ years leading AI, ML, personalization, or data-enabled product strategy in enterprise environments.
• Proven ability to build/high‑performing product teams and drive accountability.
• Strong knowledge of AI product management, agentic workflows, grounding data, and responsible AI practices.

Responsibilities

• Define product strategy, roadmap, and delivery of enterprise capabilities using AI and real‑time data.
• Lead cross‑functional teams across clinical, data, tech, ops, finance, and marketing.
• Develop business cases translating strategy into measurable member and business value.
• Foster a high‑performing product management organization and leadership development.
• Balance member value with technical feasibility, data privacy, and security.

Skills

AI product mgmt

Data pipelines

Cloud infra

Stakeholder mgmt

Education

Bachelor's degree in business (or related)

Tools

Salesforce Marketing Cloud

Agentforce

Job description

Your Role

Reporting to the Senior Director, the role of Director, Product Management, Personalization is critical to advancing Blue Shield of California's member engagement, personalization, and digital transformation goals. This individual will lead the product strategy, roadmap, and delivery of enterprise capabilities that use agentic AI, machine learning, real-time data, and omnichannel orchestration to create personalized, actionable member experiences aligned with health and financial goals. The Director will build and lead a high-performing product management team, drive cross-functional alignment across clinical, data, technology, operations, finance, and marketing, and develop business cases that translate strategy into measurable member and business value.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires a bachelor's degree in business, finance, economics, public health, information technology, or a related field or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree; master's degree preferred
• Requires at least 10 years of prior relevant experience in product management, digital product strategy, management consulting, technology, or entrepreneurship, including at least 6 years of people management experience with direct responsibility for supervising, coaching, and evaluating direct reports
• Requires at least 3 years of experience leading AI, machine learning, personalization, digital engagement, or data-enabled product strategy and delivery in a complex enterprise environment
• Requires demonstrated experience building and leading high-performing product teams, developing product leaders, and creating clear accountability for strategy, execution, and outcomes
• Requires strong knowledge of AI product management, including agentic workflows, machine learning outputs, grounding data, human oversight, measurement, risk management, and responsible AI practices
• Requires strong knowledge of data pipelines and cloud infrastructure, with experience shaping products that use platforms such as Azure, AWS, Databricks, Snowflake, Salesforce Data Cloud, or comparable technologies
• Requires superior analytical, problem resolution, decision-making, financial planning, budgeting, presentation, oral, and written communication skills
• Experience with customer data platforms, profile resolution, segmentation, journey orchestration, and omnichannel delivery. Experience with Salesforce Marketing Cloud, Agentforce, or comparable platforms is preferred
• Healthcare experience, including familiarity with clinical programs, member engagement, privacy, and cost of healthcare, is preferred
• Demonstrated ability to influence senior leaders, manage conflict and competing priorities, lead through ambiguity, and coordinate multiple simultaneous objectives in a fast-paced and changing environment
• Demonstrated judgment in balancing member value, business outcomes, technical feasibility, data quality, privacy, security, compliance, and responsible innovation

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.