Director-Product Management & Development

Cricket Wireless LLC.; Dallas (TX); On-site; USD 191,000 - 287,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Parental Leave

Paid Caregiver Leave

Paid Time Off and Holidays

Job summary

AT&T in Dallas, TX seeks a Director of Product Management and Development to lead a high-growth consumer mobility portfolio, driving strategy, roadmap, go-to-market and lifecycle performance to accelerate revenue and subscriber growth.

You will build and lead a top-tier product team, own P&L, partnerships, and cross-functional execution, shaping the long-term vision and delivering customer-centric, monetizable experiences across channels.

Qualifications

• Proven track record of leading and developing teams.
• Expert in field with a track record of solving complex strategic problems.
• Hands-on experience driving product-led revenue growth using data to prioritize opportunities, optimize performance, and evolve offerings.

Responsibilities

• Define the long-term vision, product strategy, prioritization investments, governance, resource allocation, and portfolio roadmap, translating customer insights and market opportunities into sustainable growth.
• Leads and develops a high-performing team of product managers and leaders, providing coaching, removing barriers, and fostering a culture of accountability, innovation, and growth.
• Owns portfolio growth, customer lifecycle strategy, and P&L performance, driving acquisition, retention, monetization and profitability.
• Oversees the evaluation, prioritization, and commercialization of new products, features, and strategic initiatives, including incubation of emerging growth opportunities, proof-of-concept development, strategic partnerships, and scaling of new business models.
• Directs go-to-market, commercialization, and channel growth strategies across owned, partner, retail, affiliate, and emerging distribution channels to maximize digital-first adoption, engagement, and revenue growth.

Skills

People leadership

Product strategy

Portfolio management

Product delivery

Strategic thinking

Job description

Job Purpose: Lead a high-growth product portfolio, overseeing strategy, roadmap, commercialization, partnerships, and lifecycle performance to accelerate revenue and subscriber growth. Lead the incubation, commercialization and scaling of innovative consumer products and growth businesses, transforming new concepts into sustainable revenue streams and differentiated customer experiences. Drive end-to-end business ownership, including P&L management, business case development, new feature development, channel expansion, go-to-market execution, and customer experience optimization. Partner across internal and external stakeholders to identify growth opportunities, improve portfolio performance, and maximize return on investment while delivering measurable business outcomes. This position requires office presence of a minimum of 5 days per week and is only located in Dallas, TX. No relocation is offered.

Key Roles & Responsibilities:

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. The Director-Product Management & Development strategist on the Mobility Consumer Product Management team, you’ll be joining a team that is driving the strategy, development, and launch of some of AT&T’s most innovative consumer network experiences—including AT&T Turbo, Turbo Live, eSIM by AT&T, and more. In this role, you will lead the Dallas-based team delivering this portfolio of high-growth products and services. You will define the long-term vision and roadmap, turning customer insights, market opportunities, and competitive trends into strategies that drive revenue, subscriber growth, retention, and profitability. You will build a high-performing team, remove obstacles, and align cross-functional partners to accelerate execution, optimize performance, and deliver greater customer value. As Director Product Management and leader of this consumer mobility product management organization, typical tasks may include, but are not limited to, the following:

• Defines the long-term vision, product strategy, prioritization investment priorities, governance, resource allocation, and portfolio roadmap, translating customer insights and market opportunities into sustainable growth. Ensure investments deliver customer value and business impact.
• Leads and develops a high-performing team of product managers and leaders, providing coaching, removing barriers, and fostering a culture of accountability, innovation, and growth.
• Serves as the executive product leader for the portfolio, shaping enterprise priorities, influencing senior leadership decisions, driving cross-functional alignment, and resolving complex dependencies to accelerate execution.
• Owns portfolio growth, customer lifecycle strategy, and P&L performance, driving acquisition, retention, monetization and profitability.
• Oversees the evaluation, prioritization, and commercialization of new products, features, and strategic initiatives, including incubation of emerging growth opportunities, proof-of-concept development, strategic partnerships, and scaling of new business models.
• Directs go-to-market, commercialization, and channel growth strategies across owned, partner, retail, affiliate, and emerging distribution channels to maximize digital-first adoption, engagement, and revenue growth.
• Leads product lifecycle management from concept through growth phases, sponsoring delivery and partnering with technology, engineering, operations, and program teams to ensure quality execution, scalability, and operational readiness.
• Establishes performance metrics and accountability frameworks, using customer, operational, and financial insights to optimize portfolio performance and inform future strategy.
• Builds and maintains executive-level enterprise and external partnerships, including technology providers, strategic alliances, vendors, distribution partners, affiliate partners, and ecosystem relationships, to advance business objectives and unlock growth opportunities.
• Champions customer‑centric decision‑making, ensuring product strategies, experiences, and investments deliver differentiated customer value while supporting growth and profitability.

Preferred Experience:

Preferred candidates will be an experienced people leader with a proven track record of leading and developed teams. Preferred candidates will also be an expert in their field, with a track record of solving complex and ambiguous strategic problems. They should have hands‑on experience driving product‑led revenue growth with compelling product concepts—using data to prioritize opportunities, optimize performance, and evolve offerings in ways that expand customer value, strengthen market position, and deliver sustainable business results.

Desired Product Management Leadership Skills:

A strong candidate will have tangible examples of their strengths and experience in these people management and product management skillsets:

• People & Organizational Leadership: Building high‑performing teams; talent development, coaching, performance management, succession planning; employee engagement and culture building; and cross‑functional leadership and collaboration.
• Product Strategy & Business Leadership: Strategic thinking and long‑range planning; executive communication and storytelling; customer insight; product vision, differentiation, and strategy; business case development; prioritization; and decision‑making under uncertainty.
• Product Delivery & Portfolio Management: Product definition and requirements; technology acumen; lifecycle management; performance measurement; and high‑owner execution.

Desired Product Manager Leadership Traits:

A strong candidate will have tangible examples of how they understand and exhibit these traits and qualities in their people management and product management behaviors:

• Leadership & Talent Development: Empathetic and emotionally intelligent leader who builds trust, develops talent, fosters inclusion, drives accountability, and creates high‑performing teams.
• Strategic & Innovative Thinking: Customer‑centric and commercially minded, with strong business acumen, strategic vision, competitiveness, curiosity, creativity, entrepreneurial thinking, and sound judgment.
• Ownership & Execution: Decisive, analytical, adaptable, and resilient, with a bias for action, strong problem‑solving skills, an ownership mindset, passion, grit, and commitment to delivering results.

Job Contribution:

Designs and executes strategies that support the overarching philosophy of the organization. Oversees departmental programs and is often hands‑on with the design and implementation of applicable strategies. Typically leads large teams, supervising supervisors as well as career‑level staff within the organization. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.

Our Director-Product Management & Develop jobs earn between $191,400.00 - $287,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone Long Term Grants and Deferred Compensation
• Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company‑designated holidays)
• Weekly Hours: 40
• Time Type: Regular
• Location: Dallas, Texas
• Salary Range: $191,400.00 - $287,200.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit‑based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. At our core, we help bring families, communities, and businesses together with the products and services they need to thrive every day. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of—at AT&T, we create connections that change the world.