Director, Product - AI-Powered Media OS Activation

IQVIA; Atlanta (GA); On-site; USD 121,000 - 338,000; Full time

Job summary

IQVIA Digital in Atlanta seeks a visionary Director, Product – Media OS to lead the Activation POD and shape the platform's roadmap in healthcare marketing. You will drive AI-powered audience activation, partner integrations, and cross-functional execution across engineering, data science, design, sales, and operations.

The role requires 10+ years in product leadership within AdTech/MarTech and data-driven SaaS, with a track record delivering enterprise-scale platforms and measurable business

Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field.
• 10+ years of product management and product leadership experience in Advertising Technology (AdTech), Marketing Technology (MarTech), Digital Platforms, and Data-driven SaaS environments.
• Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.

Responsibilities

• Lead a team overseeing the activation portion of the Media OS.
• Oversee integrations with activation partners and ensure reporting is provided to the platform.
• Define and lead the long-term product vision for Media OS, aligning with IQVIA Digital’s mission.
• Drive evolution of Media OS into an AI-powered audience and activation platform.
• Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams.

Skills

Product leadership

AdTech

MarTech

Digital platforms

Data-driven SaaS

Cross-functional leadership

Education

Bachelor's degree

Job description

IQVIA Digital in Atlanta seeks a visionary Director, Product – Media OS to lead the Activation POD and shape the platform's roadmap in healthcare marketing. You will drive AI-powered audience activation, partner integrations, and cross-functional execution across engineering, data science, design, sales, and operations.

The role requires 10+ years in product leadership within AdTech/MarTech and data-driven SaaS, with a track record delivering enterprise-scale platforms and measurable business