Director, Media OS & AI-Powered Activation

IQVIA; Hartford (CT); On-site; USD 150,000 - 210,000; Full time

Job summary

IQVIA is seeking a visionary Director, Product – Media OS to lead the Activation POD and shape the flagship platform for healthcare marketing, data, and identity. You will drive strategy, roadmap, and collaboration with cross-functional teams.

The role requires deep expertise in adtech, martech, AI-powered optimization, and privacy-compliant marketing. You will mentor teams and partner with Sales, Engineering, and Client Success to deliver measurable business impact.

Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field.
• 10+ years of product management and product leadership experience in enterprise platforms.
• Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.
• Deep expertise in programmatic advertising ecosystems and identity resolution, data platforms, and omnichannel marketing.

Responsibilities

• Lead activation portion of the Media OS with a high-performing team.
• Define long-term product vision for Media OS aligned with IQVIA Digital’s mission.
• Drive evolution into an AI-powered audience and activation platform.
• Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams.

Skills

Programmatic advertising ecosystems

Identity resolution

Data platforms

Omnichannel marketing

Cross-functional leadership

Education

Bachelor's degree in Business, Marketing, CS, Engineering, or related field

MBA or related graduate degree

Job description

IQVIA is seeking a visionary Director, Product – Media OS to lead the Activation POD and shape the flagship platform for healthcare marketing, data, and identity. You will drive strategy, roadmap, and collaboration with cross-functional teams.

The role requires deep expertise in adtech, martech, AI-powered optimization, and privacy-compliant marketing. You will mentor teams and partner with Sales, Engineering, and Client Success to deliver measurable business impact.