Director, Platform Marketing — AI & Data (Equity)

rippling; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Rippling in San Francisco is seeking a Director of Product Marketing to own positioning, messaging, and go-to-market strategy for Rippling Platform, including Rippling AI and the developer offering.

This leadership role moves between strategy and execution, translating the narrative into sharp positioning, credible proof points, and field-ready enablement to accelerate adoption of Rippling across HR, IT, and Finance.

Qualifications

• 8+ years of B2B product marketing experience, with direct experience marketing platform, data, or AI products
• A track record of building clear narratives for technical or platform products, and translating them into messaging that resonates with both technical and business buyers
• Proven experience leading and developing high-performing product marketing teams in fast-paced, high-growth environments
• Deep comfort partnering with Product and Engineering leadership
• Experience building and scaling field enablement across talk tracks, competitive positioning, and objection handling
• Excellent written communication skills and an obsession with precision and clarity.
• D demonstrated cross-functional leadership and the ability to thrive in ambiguity

Responsibilities

• Own the positioning for the Rippling platform. Develop and continuously sharpen the core value proposition for Rippling's platform (including data and AI offerings).
• Sharpen the differentiating AI narrative. Build, maintain and deploy value propositions & reasons to believe that help the market understand why Rippling's approach is differentiated.
• Lead launch strategy end-to-end. Own launch briefs, messaging, and go-to-market plans for major product releases, partnering with Product, Sales, Enablement, Demand Gen, and Content to land each launch with a coherent story and creative distribution.
• Build field-ready enablement. Create the talk tracks, competitive battlecards, demo narratives, and proof points that help customer facing teams.
• Partner deeply with Product. Sit close to Product and Engineering leadership to understand/influence the roadmap and bring products from development to launch.
• Develop and manage a high-performing product marketing team. Hire, coach, and grow the PMM org, and build the operating cadence and holding high standards.
• Measure what's working. Define and track leading and lagging indicators for messaging and launch effectiveness.

Job description

Rippling in San Francisco is seeking a Director of Product Marketing to own positioning, messaging, and go-to-market strategy for Rippling Platform, including Rippling AI and the developer offering.

This leadership role moves between strategy and execution, translating the narrative into sharp positioning, credible proof points, and field-ready enablement to accelerate adoption of Rippling across HR, IT, and Finance.