Director, Platform & AI Product Marketing

Rippling; New York (NY); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Equity

Competitive salary

Office-based role

Job summary

Rippling is hiring a Director of Product Marketing to own positioning and go-to-market for Rippling's Platform and AI offerings. You will translate breadth into a clear story, differentiate AI strategies, and drive coordinated launches with product, sales, enablement, and demand gen.

This role sits at the intersection of strategy and execution, shaping narrative, proof points, and field enablement while leading a high-performing PMM team in a fast-growing environment.

Qualifications

• 8+ years of B2B product marketing experience in platform, data, or AI domains.
• Proven ability to craft narratives for technical/platform products.
• Experience leading high-performing PMM teams in fast-growth environments.
• Strong collaboration with Product and Engineering leadership.
• Experience enabling field teams with talks, battlecards, and demos.
• Excellent written communication and clarity.
• Ability to thrive in ambiguity and lead cross-functional teams.

Responsibilities

• Own positioning for the Rippling platform and AI offerings.
• Sharpen the differentiating AI narrative with value propositions and proofs.
• Lead end-to-end launch strategy with cross-functional partners.
• Build field-ready enablement: talk tracks, battlecards, demo narratives.
• Partner with Product to influence roadmap and drive launches.
• Develop and manage a high-performing PMM team with coaching and cadence.
• Define and track metrics for messaging and launch effectiveness.

Skills

B2B product marketing

AI product marketing

Technical storytelling

Team leadership

Cross-functional collaboration

Go-to-market strategy

Analytics & measurement

Job description

Rippling is hiring a Director of Product Marketing to own positioning and go-to-market for Rippling's Platform and AI offerings. You will translate breadth into a clear story, differentiate AI strategies, and drive coordinated launches with product, sales, enablement, and demand gen.

This role sits at the intersection of strategy and execution, shaping narrative, proof points, and field enablement while leading a high-performing PMM team in a fast-growing environment.