Director, Planning - Ecommerce

PISTOLA Denim; Los Angeles (CA); On-site; USD 130,000 - 140,000; Full time

Job summary

Pistola Denim, a Los Angeles-based fashion brand, is seeking a Director of Planning – eCommerce to lead DTC financial planning, open-to-buy, and inventory strategy for a $50M+ online business. You will develop forecasts, manage top-down and bottom-up plans, and drive profitability across digital channels.

You will partner with Merchandising, Finance, and Operations to align inventory with launches and promotions, while mentoring a growing planning team toward scalable, data-driven decision

Qualifications

• 8–12 years of progressive experience in merchandise financial planning, demand forecasting, inventory management, and digital retail planning.
• Proven experience owning a DTC Open-to-Buy (OTB) report for an e-commerce business scaled at $50M+.
• Strong analytical ability to translate digital metrics and inventory data into actionable strategies.
• Bachelor’s degree preferred in Business, Finance, Merchandising, or related field.
• Experience with e-commerce promotions and fast-turn inventory flow strategies.

Responsibilities

• Build and manage seasonal financial plans for the DTC channel with data-driven planning frameworks for sales, gross margin, and inventory productivity.
• Partner with Merchandising and Finance to build category-level top-down financial plans and long-range DTC growth strategies.
• Lead DTC line architecture and assortment planning aligned with digital marketing and revenue goals.
• Own the DTC Open-to-Buy (OTB) for multicategory business with monthly roll-ups and reforecasts to leadership.
• Analyze historical performance, digital traffic, conversion metrics, and current product trends to identify revenue opportunities and optimize category mix.
• Lead monthly demand planning for DTC core and replenishment inventory with agile strategies.
• Drive in-season trading and profitability through promotions, markdown cadences, and cross-team coordination.
• Optimize full-lifecycle inventory to minimize stockouts and reduce excess inventory.
• Collaborate with Merchandising, Digital Marketing, Finance, and Operations to align inventory flow with campaigns and launches.
• Communicate forecasts and stock health to executive leadership and refine planning tools for efficiency.

Skills

Merchandise financial planning

Demand forecasting

Inventory management

Digital retail planning

Advanced Excel

Data-driven decision making

Education

Bachelor's degree in Business, Finance, Merchandising, or related field

Tools

Excel

Planning systems

ERPs

E-commerce analytics platforms

Job description

Founded in 2013 by Grace Na, Pistola is a Los Angeles-based brand built on luxury-level construction and a street-smart, utilitarian sensibility. As part of KNG (Pistola and Daze), we create premium, functional pieces designed to work as hard as the women who wear them. Our identity is rooted in a decade of evolution, consistently prioritizing quality and ease in every silhouette.

Position Overview

The Director of Planning – eCommerce will play a critical role in driving sales, profitability, and inventory productivity for Pistola’s Direct-to-Consumer (DTC) business. This leader will develop and execute DTC merchandise planning strategies, build financial and demand forecasts, and ensure operational excellence across digital channels. As the owner of the DTC Open-to-Buy (OTB), this role balances high-level strategic financial planning with hands‑on execution to fuel the growth of an e‑commerce business generating $50M+.

What You’ll Do

• Build and manage top-down and bottom-up seasonal financial plans for the DTC channel, aligning sales, gross margin, and inventory productivity targets with rigorous, data‑driven planning frameworks for the e‑commerce business.
• Partner with Merchandising and Finance to build category‑level top‑down financial plans and long-range DTC growth strategies.
• Lead DTC line architecture and assortment planning, ensuring product depth, breadth, and drop schedules align with digital marketing and revenue goals.
• Own the DTC Open-to-Buy (OTB) for multicategory business, providing monthly roll‑ups, re‑forecasts, and actionable recommendations to executive leadership.
• Analyze historical performance, digital traffic, conversion metrics, and current product trends to identify risk, uncover revenue opportunities, and optimize category mix.
• Lead monthly demand planning for DTC core and replenishment inventory, ensuring optimal stock depth and establishing agile fabric/inventory chase strategies.
• Drive in-season trading and profitability using strategic levers: model promotional performance, manage markdown cadences, and partner with E-Commerce and Digital Marketing teams on promotional calendars and messaging.
• Optimize full-lifecycle inventory within the DTC channel to minimize stockouts on key drivers while systematically reducing excess inventory.
• Partner with Merchandising, Digital Marketing, Finance, and Operations to align inventory flow with promotional campaigns, product launches, and peak traffic events.
• Serve as the DTC inventory expert, communicating financial forecasts, stock health, and performance insights directly to executive leadership.
• Continuously evaluate and refine DTC planning tools, processes, and systems to drive efficiency, forecast accuracy, and scalability.
• Build, mentor, and lead a high-performing DTC planning team as the business continues to scale.

Who You Are

• 8–12 years of progressive experience in merchandise financial planning, demand forecasting, inventory management, and digital retail planning.
• Proven experience owning a DTC Open-to-Buy (OTB) report for an e-commerce business scaled at $50M+.
• Track record of building forecasts and planning models in a fast-paced retail or fashion environment.
• Bachelor’s degree in Business, Finance, Merchandising, or a related field preferred.
• Deep analytical capability with a proven ability to translate complex digital metrics and inventory data into actionable business strategies.
• Strong understanding of e-commerce business models, digital promotional levers, and fast-turn inventory flow strategies.
• Advanced proficiency with Excel, modern planning systems, ERPs, and e-commerce analytics platforms.
• Strategic thinker with a "roll-up-your-sleeves" execution mindset, comfortable in an entrepreneurial, fast-paced setting.

The Pay Range For This Role Is

130,000 - 140,000 USD per year(Los Angeles, CA)