DTC Planner/Assortment Planner

Maxima Apparel; Village of Westbury (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits including medical, dental, vision, and 401(k)

Collaborative environment with high visibility to leadership

Job summary

Maxima Apparel in the Village of Westbury, NY, is seeking a DTC Planner / Assortment Planner responsible for developing and executing assortment strategies across DTC channels to maximize sales and inventory productivity.

The ideal candidate should have a robust analytical foundation and experience in DTC planning. Responsibilities include developing seasonal plans, conducting analyses, and tracking performance metrics. Company offers competitive salary and comprehensive benefits.

Qualifications

• 5+ years of experience in DTC planning, merchandise planning, or assortment planning.
• Demonstrated experience managing OTB and assortment plans across channels.
• Advanced proficiency in Microsoft Excel.

Responsibilities

• Develop and own seasonal DTC assortment plans aligned with financial targets.
• Conduct pre-season hindsight and post-season analysis.
• Lead in-season performance tracking and deliver actionable recommendations.

Skills

Analytical skills

Communication

Microsoft Excel

Cross-functional collaboration

Education

Bachelor's degree in Business, Finance, Merchandising, or related field

Tools

Anaplan

SAP

Oracle Retail

SQL

Power BI

Tableau

Python

Job description

The DTC Planner / Assortment Planner is responsible for developing and executing assortment strategies across direct-to-consumer channels to maximize sales performance and inventory productivity. This role sits at the intersection of merchandising and planning — translating consumer demand signals and financial targets into clear, actionable buy and assortment decisions across online, DTC, and owned retail channels.

The ideal candidate brings a strong analytical foundation, a passion for product, and the ability to synthesize large, complex data sets into insights that drive the business forward.

KEY RESPONSIBILITIES

• Develop and own seasonal DTC assortment plans aligned with financial targets, brand strategy, and consumer demand signals
• Build and manage channel-level recap actuals vs. plan weekly
• Conduct pre-season hindsight and post-season analysis to identify trends, risks, and opportunities for future buys
• Partner with Merchandise Planning, Buying, and Marketing teams to ensure assortment depth and breadth supports sales projections
• Lead in-season performance tracking — including sell-through, weeks of supply, gross margin, and inventory turn — and deliver actionable recommendations
• Leverage large data sets to identify demand trends, forecast inventory needs, and optimize assortment positioning across channels
• Develop and maintain size and color selling analyses to inform future assortment and pack decisions
• Support product launch planning and promotional activity in collaboration with marketing and digital teams
• Build and manage end-of-season markdown and clearance strategies to minimize excess inventory
• Create and present regular business performance reporting and seasonal recaps to leadership
• Continuously improve planning processes, tools, and reporting infrastructure

REQUIRED QUALIFICATIONS

• 5+ years of experience in DTC planning, merchandise planning, or assortment planning within apparel, fashion, or consumer goods
• Demonstrated experience managing OTB and assortment plans across multiple channels or categories
• Advanced proficiency in Microsoft Excel — including pivot tables, VLOOKUP/XLOOKUP, and financial modeling
• Experience working with enterprise planning tools (e.g., Anaplan, SAP, Oracle Retail, or similar)
• Strong analytical skills with proven ability to translate data insights into clear business recommendations
• Experience working cross-functionally with buying, merchandising, marketing, and supply chain teams
• Excellent communication and presentation skills; comfortable presenting to senior leadership
• Bachelor's degree in Business, Finance, Merchandising, or a related field

PREFERRED QUALIFICATIONS

• Hands-on experience working with large, complex data sets; proficiency in SQL, Power BI, Tableau, or Python strongly preferred
• Background spanning both wholesale and DTC planning environments
• Familiarity with licensed or branded apparel, including seasonal and sport-driven product cycles
• Experience with statistical demand forecasting models and inventory optimization tools
• Strong understanding of size curve analysis, color productivity, and style-level margin optimization
• Experience supporting Amazon or marketplace channel planning in addition to owned DTC

WHAT WE OFFER

• Competitive salary commensurate with experience
• Comprehensive benefits including medical, dental, vision, and 401(k)
• Collaborative, fast-paced environment with high visibility to leadership
• Opportunity to build planning processes and infrastructure at a growing apparel company