Director, Personalization Product Management

Mass Digital Health; Boston (MA); On-site; USD 121,000 - 338,000; Full time

Job summary

IQVIA Digital is seeking a Director of Product Management to lead a portfolio of personalization products within the Personalization Science suite. You will own the strategy, roadmap, and execution to enable healthcare brands to deliver highly targeted omnichannel engagement with HCPs and consumers, powered by IQVIA’s data and analytics.

This hands-on leadership role sits at the intersection of data, analytics, and marketing technology, translating complex healthcare data into scalable,

Qualifications

• 8–12+ years in product management with experience delivering data-driven or platform-based products.
• Background in Marketing technology (martech/adtech), Data and analytics platforms, or Healthcare/life sciences.
• Experience with audience segmentation and targeting products; behavioral data or digital engagement signals; AI/ML or predictive modeling.

Responsibilities

• Define and own the roadmap for a portfolio of personalization products.
• Lead end-to-end product development from concept through launch.
• Translate healthcare data into productized insights and targeting solutions.
• Collaborate with engineering, data science, and commercial teams to drive adoption and revenue.
• Drive alignment across cross-functional teams while ensuring privacy and compliance.

Skills

Product management

Data-driven products

Martech/adtech

Healthcare industry

Job description

IQVIA Digital is seeking a Director of Product Management to lead a portfolio of personalization products within the Personalization Science suite. You will own the strategy, roadmap, and execution to enable healthcare brands to deliver highly targeted omnichannel engagement with HCPs and consumers, powered by IQVIA’s data and analytics.

This hands-on leadership role sits at the intersection of data, analytics, and marketing technology, translating complex healthcare data into scalable,