Director, Performance Marketing

Ladders; United States; Remote; USD 193,000 - 242,000; Full time

Benefits offered by this job

Remote-first organization

Flexible working hours

Health, vision, and dental benefits

Employee stock options

Learning opportunities

Job summary

Ladders is seeking a Director of Performance Marketing to own paid acquisition strategy and website conversion across a complex B2B SaaS environment. You will partner with cross-functional teams to strengthen demand generation and convert traffic into qualified pipeline in a remote US-based role.

The ideal candidate will be a data-driven leader with strong expertise in Google Ads, GA4, Salesforce, and marketing automation, delivering measurable growth and optimized buyer engagement across

Qualifications

• 7–10 years of B2B SaaS performance marketing experience with significant paid media budget ownership.
• Hands-on experience with Google Ads, Microsoft Advertising and other paid media channels.
• Proven success driving paid acquisition and qualified pipeline in complex B2B environments.
• Strong understanding of advanced paid media measurement and optimization techniques.
• Experience leading website conversion strategy and digital experience improvements.
• Advanced analytical skills including attribution and performance forecasting.
• Familiarity with Salesforce, GA4, and marketing automation platforms.

Responsibilities

• Own and execute paid acquisition strategy across digital channels.
• Lead optimization efforts for campaign strategy, audience targeting, and budget allocation.
• Identify and scale new acquisition opportunities to improve channel mix.
• Leverage CRM data and advanced bidding strategies to improve campaign effectiveness.
• Manage website conversion strategy and prioritize digital journeys for qualified demand.
• Establish a structured experimentation program to improve website performance.
• Provide strategic leadership and collaborate with cross-functional teams to enhance buyer engagement.

Skills

Paid media strategy

Data-driven decision making

Cross-functional collaboration

B2B SaaS marketing leadership

Tools

Google Ads

Microsoft Advertising

Google Analytics 4

Salesforce

Marketing automation platforms

Job description

For our client, we are seeking a Director, Performance Marketing to join the team of a leader in the Technical Services space.

This role will own paid acquisition strategy and website conversion performance across a complex B2B environment. You will partner closely with cross-functional teams to strengthen demand generation, improve buyer engagement, and convert traffic into qualified pipeline. The position calls for a data-driven leader who can balance channel strategy, experimentation, and analytical rigor to scale growth.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $193,200 – $241,500 annually

Responsibilities

• Own and execute paid acquisition strategy across digital channels
• Lead optimization efforts for campaign strategy, audience targeting, and budget allocation
• Identify and scale new acquisition opportunities to improve channel mix
• Leverage CRM data and advanced bidding strategies to improve campaign effectiveness
• Manage website conversion strategy and prioritize digital journeys for qualified demand
• Establish a structured experimentation program to improve website performance
• Provide strategic leadership and collaborate with cross-functional teams to enhance buyer engagement

Qualifications

• 7-10 years of B2B SaaS performance marketing experience with significant paid media budget ownership
• Hands-on expertise in Google Ads, Microsoft Advertising, and other paid media channels
• Proven success driving paid acquisition and qualified pipeline in complex B2B environments
• Strong understanding of advanced paid media measurement and optimization techniques
• Experience leading website conversion strategy and digital experience improvements
• Advanced analytical skills, including attribution and performance forecasting
• Familiarity with Salesforce, Google Analytics 4, and marketing automation platforms

Benefits

• Flexible working hours and a remote-first organization within Canada
• Responsible time off policy allowing team members to recharge as needed
• Comprehensive health, vision, and dental benefits, including an Employee Assistance Program
• Opportunities for continuous learning through educational sessions
• Stock options available for all employees

Our client is an equal opportunity employer.